Agriculture has been the backbone of human civilization for thousands of years, but the industry has seen little innovation until recently. Trecker.com, a Berlin-based SaaS-based platform, is bringing digital advancements to the agriculture sector. Founded in 2012 by Benedikt Voigt and Miro Wilms, Trecker.com has been helping farmers and contractors become more profitable and sustainable by offering digital solutions that optimize their operations.
Transforming Agriculture with Digital Solutions
The agriculture industry has traditionally relied on manual labor and physical tools, but with the advent of digital technology, the industry is now seeing a rapid transformation. Trecker.com has been at the forefront of this transformation, helping farmers and contractors optimize their operations by offering a SaaS-based platform that streamlines their workflows.
The platform offers a range of features that enable users to track their fieldwork, manage their inventory, and monitor their profitability. With Trecker.com, farmers can easily plan their activities, assign tasks to their employees, and track the progress of their work in real-time. Contractors can also use the platform to manage their machinery, schedule their work, and track their expenses.
The platform also offers a range of analytics tools that enable users to make data-driven decisions. By analyzing their data, farmers and contractors can identify areas where they can improve their efficiency and profitability. The platform also offers weather forecasting tools that enable users to plan their work around the weather conditions.
Making Farming Sustainable
Sustainability is one of the biggest challenges facing the agriculture industry today. Trecker.com is helping farmers and contractors become more sustainable by offering digital solutions that optimize their operations. The platform enables users to monitor their inputs and outputs, which helps them identify areas where they can reduce their waste and improve their efficiency.
The platform also offers tools that enable users to manage their crops more efficiently. By analyzing their data, farmers can identify areas where they can improve their yields and reduce their use of fertilizers and pesticides. Trecker.com is also working on developing new digital plant nutrition solutions that will help farmers optimize their crop yields while reducing their environmental impact.
Investment and Growth
Trecker.com has seen impressive growth since its founding in 2012. The company currently works with numerous farms and employs around 20 people. In November 2014, Target Partners – one of Europe’s leading technology investors – invested EUR 2.1 million in the new software platform. In addition, the European Union supported the further development of trecker.com in 2017 with 850,000 euros.
In 2018, Trecker.com was acquired by Yara, a leading crop nutrition company, and since then has been part of the business unit “Digital Farming”. The acquisition has enabled Trecker.com to expand its reach and continue developing new digital solutions that benefit farmers and contractors.
Trecker.com is revolutionizing the agriculture industry by bringing digital solutions to traditional farming practices. By optimizing operations, reducing waste, and improving efficiency, Trecker.com is helping farmers and contractors become more profitable and sustainable. The company has seen impressive growth and has received significant investment from leading technology investors and the European Union. With its acquisition by Yara, Trecker.com is well-positioned to continue its growth and develop new digital solutions that benefit the agriculture industry as a whole.
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