Startup Showcase: Zing – The Social Commerce Platform for SMBs

Zing is a digital technology company based in Roncade, Veneto, Italy. It develops digital projects via social, mobile, and web, and its social commerce platform allows SMBs to directly manage online promotions. Let’s take a closer look at this innovative platform.

Introducing Zing: The Social Commerce Platform for SMBs

Zing is a social commerce platform that allows SMBs to directly manage online promotions. The app enables merchants to launch flash sales from a Facebook page, providing precise analytics about purchases and the results of the campaign. Zing improves the effectiveness of the merchant campaign, converting ‘likes’ into new customers.

Native Integration with Facebook Open Graph

The native integration with Facebook Open Graph gives Zing the advantage of directing promotions toward specific target users and tracking the user during the whole purchase process. A purchase starts in the merchant’s Facebook page or in the Zing portals (Facebook and Web), which serve as a global storefront, redirecting new customers to the merchant’s Facebook page.

Free for Shoppers, Affordable for Merchants

The service is always free for shoppers, while merchants can subscribe to premium versions and buy prepaid packages of transactions, always dealing with clear and verifiable costs. Zing’s platform ensures that SMBs can have access to enterprise-level technology at an affordable price, leveling the playing field and enabling small businesses to compete with larger businesses on a global scale.

Testing and Development

On February 2013, the alpha version of Zing was tested by professional merchants from the horeca and sportswear industry. The platform is now available as a private beta, and professional merchants are involved, giving daily feedback to help the development team improve the platform further. Advanced tools, like targeted flash sales, analytics, and mobile, will be developed and tested by the end of June 2013.

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Conclusion

In conclusion, Zing is a social commerce platform that allows SMBs to directly manage online promotions. The platform’s native integration with Facebook Open Graph gives it a significant advantage, enabling it to target specific users and track them throughout the purchase process. Zing is affordable for merchants and provides enterprise-level technology to small businesses, leveling the playing field and enabling them to compete with larger businesses on a global scale.

Website: http://www.zing-store.com

Twitter: http://twitter.com/ZingStore

Facebook: http://www.facebook.com/ZingStore

LinkedIn: http://www.linkedin.com/company/zing-store-com


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