Key Takeaways:
- Lifes2Good, an Ireland-based Nutraceutical company, is transforming the global wellness market through innovative marketing and distribution of clinically proven brands
- Flagship brand Viviscal is recognised globally and endorsed by A-list celebrities for hair-growth benefits
- Another brand Emjoi MICRO Pedi is experiencing success, selling at a rate of three per minute in Europe
- Lifes2Good’s dynamic promotion strategies have lead to placements in over 20,000 stores in the US alone
Is Ireland transforming the global Nutraceutical market? One company making waves in this space is Lifes2Good, a rapidly expanding startup hailing from Dublin. As an innovative Nutraceutical business, Lifes2Good focuses on marketing and distributing a portfolio of category-leading brands. With a global reach spanning Europe, the Americas, the Middle East, and Asia, this innovative startup appears to be answering the question with a resounding “yes”.
Their strategy centres around acquiring exclusive and clinically proven brands, with a prime emphasis on health care, fitness, marketing, and wellness industries. The success story behind their flagship brand Viviscal is a testament to the ability of Lifes2Good to transform not just the Irish, but the global Nutraceutical market.
What differentiates Lifes2Good is their dynamic marketing promotion and broad distribution capabilities. Their effective marketing strategy has led to their flagship brand Viviscal attaining numerous awards and global recognition as a leading hair-growth supplement. Endorsements from an A-list line up of red carpet celebrities has catalysed Viviscal’s success, leading to increased demand and recognition for the brand. Additionally, they have leveraged their marketing savvy to create a high demand for Emjoi MICRO Pedi, another brand in their growing portfolio.
Furthermore, Lifes2Good has been able to break into competitive retail platforms successfully, and this separates them from their competitors. Viviscal, for instance, is available in more than 20,000 stores in the United States and ranks as a bestseller by retail giants such as CVS, Rite Aid and Walgreens. Amongst 588,000 different beauty products online retailer Amazon, ranks it in third spot.
The future of Lifes2Good in the Nutraceutical market seems quite promising given their current trajectory. With a proven growth strategy and an expanding portfolio of innovative brands, Lifes2Good is well-positioned to keep contributing to Ireland’s impact in the global Nutraceutical market. Their approach to brand selection, promotion, and distribution holds lessons for other startups in the wellness and healthcare sectors.
With a bright future ahead, Lifes2Good is definitely a startup to watch. You can follow their journey on their website. Also, connect with them through social platforms like Twitter, Facebook, and LinkedIn.
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