Is Data-Driven Performance Marketing the Future of EU Advertising Industry?

Key Takeaways:

• Gigantic Digital Growth is an innovative startup addressing the changing nature of the advertising industry, through effective use of data-driven performance marketing.
• The company differentiates itself by its zealous emphasis on data analysis, problem-solving, and a results-driven approach to digital performance.
• Founded by Joao Felix da Costa, Gigantic Digital Growth is changing the conversation about how marketing and advertising can drive tangible business results.

There is no doubt that data-driven performance marketing has become a game-changer in the advertising industry. Today, we showcase an EU startup that proves that fact – Gigantic Digital Growth. Based in Lisbon, Portugal, this specialized digital performance agency is reshaping the future of advertising and digital marketing in the EU and beyond.

Gigantic Digital Growth is dedicated to growing the businesses of their customers through digital channels: BI/PPC/SEO/CRM. The startup, which serves both B2B and B2C markets, places a strong emphasis on leveraging data analytics to drive all facets of their business.

This startup distinguishes itself through its focus on data collection and analysis at every point in the customer journey. From this rich data, Gigantic Digital Growth crafts their approach, centered around traffic generation and conversion. This dual focus ensures that their clients don’t just get visitors, but also leads that will convert to sales, boosting their bottom line.

From SEO to paid media and CRM/marketing automation, the company prides itself on delivering strategic and effective digital marketing. On the conversion side, they help identify key pain points and conversion factors for each market, recommending or directly intervening in different aspects of the website, e-commerce, and ad campaigns.

Looking forward, the future seems exciting for Gigantic Digital Growth. Their focus on comprehensive data analysis and results-driven digital marketing is proving to be a successful formula. It is this approach that makes them well-equipped to respond to the future needs of the ever-evolving advertising industry.

As more businesses realize the need for this approach in their marketing efforts, it seems likely that data-driven performance marketing will continue to shape the landscape of the EU advertising industry. You can learn more about Gigantic Digital Growth and their approach here. Additionally, you can connect with them on Facebook and LinkedIn.