- The award-winning Finnish furniture company, known for its vacuum-packed sofa beds, expects to more than double its revenue this year with growth in European markets.
- The funding will be used to leverage the company’s rapid expansion across Europe and the US.
- The round was led by Virta Equity, a prominent Finnish private equity investor.
Helsinki, 30 September 2026 – Finnish design and furniture company KHOY Company has raised €2 million in growth funding to accelerate its international expansion and strengthen its position in the European online furniture market. The round was led by Finnish private equity investor Virta Equity and joined by Innovestor and several angel investors.
Selling exclusively online, KHOY has developed a new approach to one of the furniture industry’s most difficult and expensive products to sell and ship online: the sofa. Its sofa beds are vacuum-packed into compact cardboard boxes and delivered directly to customers, expanding back to full size at home. Instead of difficult-to-use and uncomfortable mechanisms associated with traditional sofa beds, the award-winning design is built around premium mattresses that simply unfold from a sofa into a bed. The model reduces logistical complexity and allows KHOY to sell directly to consumers across markets. Vacuum-packing can reduce KHOY’s delivery costs by as much as 95% compared to traditional furniture logistics.
The company has grown rapidly since launching its first sofa bed in June 2024, reaching €4.3 million in revenue in 2025, with 13x growth from the previous year. The company is currently growing 166% year-on-year, in a market where traditional furniture companies are going bankrupt.
“We have proven that there is strong demand for a simpler way to buy furniture online. We have grown quickly while building a profitable business, and this funding allows us to accelerate from a strong position. Our ambition is to build KHOY into a major global online brand, with European quality,” says Visa Friström, CEO of KHOY Company.
KHOY Company’s Expansion across Europe
Over 80% of KHOY’s sales already come from export. In 2025, its largest markets alongside Finland were Germany and France, with significant sales also coming from the Netherlands, Italy, Belgium, Austria, Ireland, Sweden and Denmark.
With the €2 million investment, the company will build on existing demand by scaling operations in its current markets in the EU, Switzerland and the UK, and accelerate its expansion into the US, while further developing its product portfolio, brand and operations.
“Furniture is still an unusually local industry. Large products are expensive to store and transport, which makes international expansion difficult. Vacuum-packing changes that equation. We already know the model works across borders – for us, the next phase is about scale,” Friström says.
“KHOY has solved something the furniture industry has struggled with: how to sell and ship large, bulky products across borders without the cost eating the margin. We back businesses with real, profitable growth behind them, and KHOY has a combination of a defensible product innovation and proven demand across Europe,” Heikki Kivirinta of Virta Equity comments.
KHOY Company in brief
KHOY Company is a Finnish D2C design and furniture company that develops, manufactures and sells vacuum-packed seating furniture. Its first product is a premium sofa bed that packs into a compact cardboard box and can be delivered directly to the customer’s home without separate freight. The vacuum-packed, easy-to-assemble design, built from premium mattresses, has also received international recognition with a Red Dot Design Award in 2026. KHOY launched its first sofa bed in June 2024 and has since expanded rapidly across Europe. www.khoycompany.com/
Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at pitch@eustartup.news. Join us, and let’s make your startup the talk of Europe!
