Can Innovative Big Data Solutions Bridge The Online and Offline Marketing Gap?

Key takeaways:

  • Datarino is an innovative Polish startup that uses big data solutions for business intelligence and marketing.
  • They developed Cluify in 2016, a platform that connects the digital market with the offline world, enhancing conversion rates for brick and mortar businesses.
  • Datarino also offers services related to mobile apps, games, and data analysis for the financial sector.

As the digital market continues to grow, the challenge of bridging the gap between online and offline marketing has become more apparent. Research suggests that although online marketing tools have significantly advanced, they still fall short in providing what the offline world needs the most – enhanced conversion rates. This is particularly crucial for traditional brick and mortar businesses. Today, we’re highlighting a startup named Datarino, a leading data-driven company in Poland that has innovatively tackled these challenges and delivered impressive results.

Datarino goes the extra mile to turn consumer-generated data into insightful intelligence that amplifies the potential of its clients’ businesses. Their solutions are not solitary projects; rather, they work as interconnected systems that deliver comprehensive insights. Established by Edward Mężyk, this startup stands at the forefront in using big data solutions to deliver outsized results. Ultimately, Datarino is reshaping the traditional concept of how businesses leverage data for marketing strategies.

One of Datarino’s exceptional projects that set it apart from the crowd is Cluify, the first Polish online, location-based advertising platform that enables advertisers to reach consumers based on their real-life behaviours. Developed in 2016, Cluify has already redefined how businesses leverage the digital market to boost offline conversion rates. Further accentuating Datarino’s versatility, they have also developed datarino.financial, an intelligence platform providing data analysis specifically for the financial sector and Know Your Customer (KYC) requirements.

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Beyond software development, Datarino even ventures into the entertainment sphere with RinoApps, a mobile apps and games studio that enjoys one of the largest mobile coverages in Poland. Thus, Datarino’s creativity and reach highlight the company’s commitment to innovative and multidimensional solutions.

In conclusion, one cannot overestimate the increasingly critical role of big data in bridging the gap between the online and offline marketing worlds. Here, Datarino shines as a beacon guiding the future of the industry. The company’s ability to transform basic information into insightful intelligence that enhances business potential is commendable. Given the ever-rising scale and potential of big data, Datarino is undoubtedly one to watch. With their innovative solutions, Datarino is set to redefine the industry’s approach to data analytics. For more information on Datarino and their projects, follow them on their Twitter, Facebook, and LinkedIn pages.


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