Key Takeaways:
- Postify capitalises on digital marketing to retain the tradition of postcards but in a modern, accessible format.
- Postify’s app allows users to turn their digital images into physical postcards, with just a few simple clicks.
- The startup offers B2B services which allows businesses to send sponsored stories, encapsulating a positive brand message.
- Postify services are available on both desktop and smartphones (iOS and Android).
Postify, a Stockholm-based startup, is on a mission to revolutionise the traditional postcard through digital marketing. The company operates under the premise of digitising the age-old tradition of sending postcards. In this digital age, fewer people are sending traditional postcards. However, people still crave the personal touch that comes with receiving a physical postcard in the mail. Enter Postify: an app that effortlessly combines the best of both worlds.
With this app, users can seamlessly turn their digital images into physical postcards. Postify takes care of printing locally and ensures fast delivery around the globe. Whether an image from your holiday destination or a captured special moment, Postify makes it easy to share these moments in a tangible way.
The startup sets itself apart by leveraging the trust and emotional connection people associate with receiving postcards. Postify draws on this sentiment when allowing brands to send sponsored stories, effectively transforming a postcard into a powerful marketing tool. Innovative yet intimate, this strategy ensures that a brand’s message not only reaches its audience, but also instils a positive brand experience. Overall, Postify encapsulates the modern, diverse way in which digital marketing is being employed.
Furthermore, the startup’s streamlined process enables everyone to send a personal postcard regardless of location. By catering both to desktop and smartphone users (iOS and Android), Postify ensures its operations are as inclusive and accessible as possible — a step above traditional postcard services.
The future of Postify seems promising, as the startup continues to push the envelope in digital marketing and brand engagement. The company is substantially contributing to the innovative use of mobile apps and digital marketing in the traditional postcard industry. With its seamless integration across different software platforms and unique, brand-focused marketing tools, Postify is leading the pack in transforming how we view and use postcards. Small gestures like sending postcards can make a huge impact, both on a personal and branding level.
For more information, follow Postify on Twitter, Facebook, or visit their website. To try the Postify app for free, download from the App Store or Google Play Store and use the code ‘welcome’ at checkout for your first card to be on them.
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