Which Harjumaa SaaS Startups are Reshaping Estonia’s Tech Scene in 2023?

Harjumaa, the most populous county in Estonia, is home to an exploding ecosystem of tech startups. This Northern European haven of tech innovation has produced a diverse array of businesses, with a particular emphasis on Software as a Service. This article will delve into 15 fascinating SaaS startups based in Harjumaa, providing overviews of their missions, industries, and the creative minds behind them.

From cloud-native banking platforms and AI-powered marketing software solutions to identification systems and customer experience automation, the depth and breadth of Estonia’s SaaS ventures are remarkable. With each of these companies operating their own innovative and market-defining services, Estonia is set to solidify its place as a global SaaS leader.

Without further ado, let’s showcase the impressive array of SaaS startups from Harjumaa.

Tuum

Tuum is a cloud-native banking platform that allows businesses to either establish a new banking business or digitally transform an existing one. Founded by Jan Lakspere, Ove Kreison, and Rivo Uibo, its goal is to redefine how businesses interact with banking services across various industries.

SteelWyre

SteelWyre is an AI-powered marketing software that provides unique and actionable marketing strategies. This SaaS startup was co-founded by Hassan Sabra and aims to revolutionize marketing automation with AI technology.

Botgate AI

Co-founded by Baris Gulbas and Emre Incel, Botgate AI offers a conversational marketing and sales platform powered by artificial intelligence. It is redefining how businesses communicate and interact with their customers using AI technology.

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Getpin

Getpin aids multi-location businesses in improving sales with their all-in-one solution for customer experience automation. It’s co-founded by Volodymyr Leshchenko and positions itself as a leader in local advertising, SEO, and SaaS industries.

eVAT

eVAT is a unique SaaS platform that assists companies in tracking the supply, import, movement, and acquisition of goods, with invoice and document management capabilities.

Trumpauto

Trumpauto offers a comprehensive SaaS ERP+CRM solution designed specifically for improving the efficiency and productivity of car and micromobility repair workshops. Kenno Kink, Madis Holzberg, and Rando Pärna are the pioneering minds behind this software.

www.food-app.co

With a multi-tenant SaaS product offering, www.food-app.co allows restaurants to develop an online ordering system (delivery, take-away, and table ordering), and reservation system. Founded by Cagatay Buyukcolpan, it aims to digitize the food and beverage industry.

Mediamodifier

Mediamodifier, driven by founders Alvar Laigna, Jaan Koppe, and Martin Raamat, has created a platform where you can produce stunning product mockups in seconds. It provides a range of services encompassing advertising, brand marketing, content creation, digital marketing, and media and entertainment.

Caer Sidi

Caer Sidi offers SAAS software to add IoT value to physical products. Co-founded by Alexey Betimirzaev, it covers industries like gaming, SaaS, social media marketing, and software.

Endangered Wildlife

Endangered Wildlife OÜ is a startup focusing on Tech4Good. The company is developing the Biodiversity Valuator, a software that calculates the financial value of biodiversity.

GetID

Founded by Alexander Tsikhilov and Dmitri Laush, GetID is a SaaS solution for Identity Verification, KYC/AML checks, and efficient Customer Onboarding.

Coursy

Coursy, co-created by Agu Remmelg, Andre Lall, and Sven Kristjansen, offers a SaaS platform to make employee development more effective with LMS powered by Learning Design.

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BX Labs

Bertrand Dour and Xavier Carponcin co-founded BX Labs, a SaaS software company based in Harjumaa. The company offers a range of software development services, meeting various industry needs.

Backlayer

A technology company that provides a wide range of services like SaaS, VoIP, RMM tools, monitoring, and cloud servers, Backlayer was founded by Marco Pirrongelli.

Usetiful

Usetiful specializes in user onboarding, increasing adoption, and the rate of self-service for digital products. They create a more productive and user-friendly digital environment for users.

In conclusion, Harjumaa’s vibrant SaaS scene is spearheading a noble cause ‒ to simplify processes, enhance efficiencies and redefine the way businesses function. With these trailblazing startups leading the way, it’s clear that the Estonian tech scene will continue to innovate in the SaaS landscape.


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