Which Estonian E-Commerce Startups are Disrupting the European Market in 2023?

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As the world increasingly goes digital, Estonia has rapidly become a hub of exciting e-commerce startups. Transforming the online shopping narrative with their unique ideas, these startups offer diverse solutions to consumers and businesses globally, making them a significant part of the expanding digital economy. Here’s a look at fifteen interesting e-commerce startups from Estonia that are rolling the dice and testing new waters in the industry.

From offering simple and secure online selling processes to driving more significant sales for online stores through digital coaching, different startups specialize in various profitable niches. It’s fascinating to see how these ventures are not only targeting B2C markets but also geared towards offering valuable services for B2B clientele with their innovative solutions.

Additionally, their innovation isn’t limited to their worth alone. The founders of these startups carry a vibrant blend of backgrounds and experiences, which they bring to the table to navigate the e-commerce ecosystem successfully. Now, without any further ado, let’s dive into the world of e-commerce startups in Estonia.

Yaga

Founded by an enthusiastic team, Yaga is designed for everyone who wants to sell items online in a convenient and secure manner. They are primarily in the E-commerce and Information Technology industries.

Vastry OÜ

Vastry OÜ, co-founded by Anees Iqbal and Ehab Nagip, is an eCommerce launchpad for SMEs in the GCC region. It allows SMEs to enlist with the convenience of few clicks. More about Vastry OÜ can be found on their website.

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JDKRUEGER&CO

JDKRUEGER&CO, was founded by Jörg Dennis Krüger. They show online stores how to increase sales through digital coaching, training, and consulting.

eCartic

eCartic, helmed by founders Miko Salo and Tuomas Jauhiainen, is a digital marketing expert and risk center specializing in the Advertising, B2B, E-Commerce, and Marketing industries.

MOLAK

MOLAK, founded by Syed Ghulam Abbas, is committed to building and managing eCommerce Stores in line with the ever-evolving digital landscape.

www.food-app.co

www.food-app.co, established by Cagatay Buyukcolpan, offers a multi-tenant Saas product for developing online ordering and reservation systems for restaurants.

Qoffer

The brains behind Qoffer, Aleksandr Kents and Vladimir Gegamjan, have developed B2C software for service businesses. It has automated features for selling available time on the centralized marketplace app. More information is available on their website.

Zapista

Zapista, founded by Taylan Soytürk, is a custom online art design and fine art prints platform catering to artists and art lovers around the globe.

WAPI

Founded by Alex Fridman and Oleg Aingorn, WAPI is a logistics IT platform used by eCommerce sellers for goods storage and parcel delivery in all European countries.

William Wallace

Founded by Bogdan Biliavets, William Wallace is a new watch company that offers the best quality watches delivered directly to the customer, bypassing resellers and overpriced commissions.

Sellme

Sellme, founded by Illia Haidar, is one of the largest marketplaces in Estonia. Its main goal is to make shopping in Estonia easy and safe.

SherGome

SherGome, co-founded by Andreas Antti Raid, Ergo Kruve, and Taago Kilter, is a made-to-order fashion designer platform that also offers assisted manufacturing. More about their transformative work can be found on their website.

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Helpmytask

Helpmytask, founded by Jan Nowikow, is a Saas firm providing essential services in the Consulting, E-commerce, Marketing, and Software industries.

ZGRAYA Digital

Founded by Valentin Ilchuk, ZGRAYA Digital is an international award-winning full-service digital agency. They specialize in various sectors such as App/Web/Product design & development, UX/UI, branding, digital marketing.

Kodulehe tegemine

Kodulehe tegemine offers excellent website development and SEO-optimization services for tasks ranging from individual to turnkey projects. For more information, visit their website here.

While these are just a few of the most promising startups in Estonia, the country seems to be a hotbed of technological entrepreneurs looking to make their mark in the digital world. Whether you’re looking to invest, collaborate, or simply stay updated with the latest trends in the e-commerce industry, these startups should undoubtedly be on your radar.


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