Startup Showcase: UsabilityTools – Optimizing Websites for Better User Experience and Conversion

UsabilityTools is a user experience testing platform that enables website owners to optimize their site for better user experience and higher conversion rates. The startup aims to provide a comprehensive solution that combines the power of remote usability research with lean philosophy to create a user-friendly platform for researchers and professionals alike. UsabilityTools is a Polish-based company that has been providing its services to users worldwide since 2012.

Click Tracking and Form Tester: Understanding User Behavior

UsabilityTools offers a suite of tools designed to help website owners understand how users interact with their website. The Click Tracking tool enables website owners to visualize clicks and mouse moves, discover which areas draw visitors’ attention and which go unnoticed. By analyzing user behavior, website owners can identify which elements on their site are attracting the most attention and which elements need improvement. The Form Tester tool allows website owners to learn how visitors interact with each field and find out which steps in the process cause dropouts. By analyzing user behavior and interaction with forms, website owners can make improvements to their forms and boost conversion rates.

Visitor Recording and Feedback Form: Understanding User Needs

UsabilityTools also offers a suite of tools designed to help website owners understand user needs. The Visitor Recording tool enables website owners to see their website from the users’ perspective and learn from their behavior. Website owners can capture every mouse move, click, and keystroke to see how users are interacting with their website. The Feedback Form tool enables website owners to increase visitors’ satisfaction by discovering how their website can meet their needs. By collecting feedback from visitors, website owners can make improvements to their website that will improve user experience and drive conversion rates.

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Click Testing, Web Testing, Card Sorting, and Survey: Improving User Experience

UsabilityTools also offers a suite of tools designed to improve the overall user experience of a website. The Click Testing tool enables website owners to ask respondents about their visual designs and gather feedback on specific areas of their layouts or marketing creations. The Web Testing tool enables website owners to find improvement opportunities by testing the usability on large numbers of people. The Card Sorting tool enables website owners to build a successful information architecture that helps people navigate through their content easily. The Survey tool enables website owners to engage respondents and get rock-solid data in real time.

Conclusion

UsabilityTools is a powerful and user-friendly platform that enables website owners to optimize their site for better user experience and higher conversion rates. With a comprehensive suite of tools designed to understand user behavior, user needs, and improve the overall user experience of a website, UsabilityTools is an essential tool for website owners who want to improve their site’s performance. As a startup that is continuously innovating and improving, UsabilityTools is a company to watch in the coming years.

Website: http://usabilitytools.com

Twitter: http://twitter.com/usabilitytools

Facebook: http://www.facebook.com/UsabilityTools

LinkedIn: http://www.linkedin.com/company/2814094


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