Startup Showcase: “Scarab Research: Reshaping E-commerce Personalization”

Reinventing the E-commerce Experience through AI-driven Personalization

In this edition of’ Startup Showcase, we turn our spotlight to Budapest-based Scarab Research, a transformative startup in the recommendation and personalization industry. Offering a range of machine learning-powered online sales tools, Scarab Research is making strides in providing highly personalized recommendations for customers of e-commerce businesses, improving both the top and bottom line growth for their clients.

Pushing Boundaries in E-commerce Personalization

Established in 2009 in Budapest, Hungary, Scarab Research has centered its mission around enhancing user experiences within e-commerce environments. The startup’s innovative machine learning technology has been engineered to analyze user behavior, resulting in individually tailored product recommendations for consumers. This process not only aids customers in their online shopping journey but also drives brand loyalty and product conversion, thus promoting growth for the businesses they partner with.

Innovative Tools for a Personalized Shopping Experience

Scarab Research’s portfolio includes an array of advanced online sales tools such as the ‘Product Recommender’ and the ‘Display Ad Driver’. These tools are meticulously designed to seamlessly integrate with any existing system, ensuring a hassle-free implementation process for their clients. With a typical setup time measured in hours, clients can expect to see significant improvements in their online engagement and sales within just a few weeks.

The ‘Product Recommender’ tool offers a personalized shopping experience to customers by showcasing individually relevant product offers. Similarly, the ‘Display Ad Driver’ optimizes online advertising efforts by displaying ads based on the individual consumer’s preferences and online behavior.

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Proven Success with Global Impact

Today, Scarab Research has made its mark on a global scale, with their services reaching millions of users daily. Their client base includes established market-leading online retailers and advertisers from Europe and the USA, a testament to the effectiveness and scalability of their solutions.

Despite the highly competitive e-commerce landscape, Scarab Research has effectively positioned itself as a leader in the recommendation and personalization sector. Its pioneering use of machine learning technology and its commitment to delivering individually relevant user experiences, places the startup at the forefront of the industry.

In conclusion, Scarab Research stands as a beacon of innovation, continually pushing the boundaries of what’s possible in the realm of e-commerce personalization. With a strong foundation and a clear vision for the future, this startup is poised to continue its upward trajectory, shaping the future of e-commerce one personalized recommendation at a time.


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