With the rise of the Quantified Self movement, mobile applications have become an essential part of fitness regimes. Runtastic is a mobile fitness company based in Pasching, Austria, that has combined traditional fitness with mobile applications, social networking, and elements of gamification. With its flagship running and fitness app, Runtastic has become one of the world’s number one health and fitness apps. This Startup Showcase will explore how Runtastic is empowering fitness through its mobile applications.
The Evolution of Runtastic
The idea for Runtastic was born in 2009 during a college project, and it was developed into a running app for leisure athletes by the four co-founders, René Giretzlehner, Florian Gschwandtner, Christian Kaar, and Alfred Luger. Over the years, the company has evolved to accompany and support users on their journey to a better, healthier, and more conscious lifestyle. Runtastic has expanded its portfolio to offer a wide array of apps, hardware, and services. In August 2015, the company announced a strategic partnership with Adidas, which has helped to further propel its growth.
The Runtastic Portfolio
Runtastic offers a comprehensive portfolio of apps, hardware, and services designed to help users lead a more active and healthy lifestyle. The Runtastic app, which is available for both iOS and Android, is the company’s flagship product. It tracks fitness activities such as running, walking, biking, and hiking and provides users with valuable insights such as distance, speed, calories burned, and more. The app also features audio feedback, personalized coaching, and the ability to connect with friends and family to share progress and motivation.
Runtastic’s portfolio also includes a range of hardware products such as heart rate monitors, GPS watches, and smart scales. These products work seamlessly with the Runtastic app to provide users with a complete picture of their fitness and health. Additionally, Runtastic offers a range of services such as nutrition tracking, sleep tracking, and a range of training plans to help users achieve their fitness goals.
Empowering Fitness through Mobile Applications
Runtastic has been successful in empowering fitness through mobile applications. The company’s apps and hardware have helped users to track and measure their fitness activities, set and achieve fitness goals, and connect with a community of like-minded individuals. The company has also incorporated elements of gamification into its apps, which help to keep users engaged and motivated.
Conclusion
Runtastic is a mobile fitness company that has combined traditional fitness with mobile applications, social networking, and elements of gamification. With its flagship running and fitness app, Runtastic has become one of the world’s number one health and fitness apps. The company offers a comprehensive portfolio of apps, hardware, and services designed to help users lead a more active and healthy lifestyle. Through its apps and hardware, Runtastic has helped users to track and measure their fitness activities, set and achieve fitness goals, and connect with a community of like-minded individuals. As a mobile fitness company, Runtastic is well-positioned to continue to empower fitness through mobile applications.
Website: http://www.runtastic.com/
Twitter: http://twitter.com/runtastic
Facebook: http://www.facebook.com/runtastic
LinkedIn: http://www.linkedin.com/company/runtastic-gmbh
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