Flutter Entertainment, formerly known as Paddy Power Betfair, is the world’s leading online sports betting and gaming operator. In this Startup Showcase, we’ll take a closer look at how Flutter Entertainment is changing the online sports betting and gaming industry.
Leading Online Sports Betting and Gaming Operator
Flutter Entertainment operates some of the world’s most recognisable sports betting, gaming, and entertainment brands, including Paddy Power, Betfair, FanDuel, Sportsbet, TVG, and Adjarabet. The company has over 6 million customers in more than 100 countries, making it the leading online sports betting and gaming operator in the world.
Investment in Malta
Betfair, one of Flutter’s brands, has an established games portfolio. Betfair Games, Betfair Poker, Betfair Casino, and Betfair’s multiples and accumulator products are hosted from Malta, an area that has seen significant growth and investment. The company is also developing automated price feeds to third parties, establishing white-label exchanges and through its own Betfair Mobile product.
Rebranding as Flutter Entertainment
On May 28, 2019, Paddy Power Betfair completed its rebrand as Flutter Entertainment. The operator’s shares now trade as Flutter Entertainment plc under the ticker symbol FLTR on both the London Stock Exchange and Euronext Dublin. The rebranding reflects the company’s commitment to providing its customers with the best possible online sports betting and gaming experience.
Flutter Entertainment is changing the online sports betting and gaming industry with its world-renowned brands and commitment to providing its customers with the best possible online sports betting and gaming experience. The company’s investment in Malta and development of automated price feeds and white-label exchanges further showcases its commitment to innovation in the industry. Flutter Entertainment’s rebranding as Flutter Entertainment plc is a testament to its commitment to staying ahead of the game in the ever-evolving world of online sports betting and gaming.
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