Startup Showcase: Deezer – Unleashing the Power of Personalized Music Streaming

Discover the World's Most Diverse Music Library with Deezer

Welcome to’s Startup Showcase, where we introduce you to groundbreaking companies that are reshaping the music industry. In this edition, we present Deezer, a French music streaming company based in Paris. Deezer has revolutionized the way people experience music with its diverse and dynamic global music streaming platform, backed by a unique personalization model called Flow.

A Global Music Streaming Giant:

Deezer stands as one of the world’s leading music streaming companies, connecting over 14 million active users worldwide to a staggering library of over 53 million tracks. Available in more than 180 countries, Deezer provides instant access to an unparalleled collection of music, catering to the diverse tastes and preferences of its vast user base.

  • Diverse and Dynamic Music Library: Deezer prides itself on curating the most diverse global music streaming catalogue, encompassing a wide range of genres and artists from all corners of the world. Whether you’re a fan of the latest chart-toppers or prefer discovering hidden gems, Deezer has something for everyone.
  • Accessible on Any Device: Deezer ensures that users can enjoy their favorite tunes anytime, anywhere, on any device. From smartphones and tablets to PCs, laptops, home sound systems, connected cars, and smart TVs, Deezer provides a seamless and immersive listening experience across various platforms.

Flow – The Art of Personalization:

At the heart of Deezer’s innovation lies “Flow,” a revolutionary personalization model that sets the platform apart from other music streaming services. Flow is designed to create a personalized music stream that blends users’ favorite tracks with new recommendations, tailored specifically to individual preferences.

  • Intuitive Algorithm for Musical Bliss: Deezer’s proprietary algorithm powers the Flow experience, intuitively understanding users’ music tastes and preferences. By analyzing listening patterns and user interactions, Flow crafts a unique and ever-changing music stream that keeps users engaged and delighted.
  • The Joy of Rediscovery: Flow’s brilliance lies in its ability to strike a perfect balance between familiarity and novelty. Users can enjoy their old favorites, rediscovering cherished tracks, while also being pleasantly surprised by fresh music recommendations that match their musical tastes.
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From Founders to Music Lovers:

Deezer’s journey began in August 2006 when co-founders Jonathan Benassaya and Daniel Marhely shared a vision for creating a music streaming platform that genuinely celebrated the love for music. Today, that vision has transformed into a global music powerhouse that continues to inspire music enthusiasts worldwide.

  • Passion for Music, by Music Lovers: Deezer’s foundation was built on a genuine love for music. The team behind Deezer comprises music enthusiasts who are deeply passionate about curating a remarkable musical experience for their users. This dedication resonates throughout the platform and ensures a user-centric approach to music streaming.
  • Empowering Music Discovery: Deezer’s dedication to music discovery extends beyond its users to supporting emerging artists. By featuring a diverse range of music, including up-and-coming talents, Deezer helps users discover new artists and contribute to the growth of the music community.


Deezer’s innovative approach to music streaming, driven by a passion for music and an unwavering commitment to personalized experiences, has catapulted the company to the forefront of the global music industry. With Flow as the backbone of its platform, Deezer continues to empower music lovers around the world, providing them with an ever-evolving, diverse, and immersive music streaming experience.





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