Key Takeaways:
- Jamendo is a digital entertainment startup that is revolutionizing the music industry by offering free, legal, and unlimited music.
- The company uses Creative Commons licensed music, enabling artists to make money from music licensing.
- It has since grown to be one of the largest independent music platforms in the world with 700,000 tracks and 45,000 DIY artists.
- Jamendo has made significant strides in the music industry by creating a viable marketplace for its artists.
In a landscape dominated by restrictive copyright policies and pay-per-stream models, Luxembourg-based startup Jamendo stands as an exception. Founded in 2004, Jamendo pioneered the use of Creative Commons licenses to promote the free and legal sharing of music online. This marked a significant departure from the conventional “all-rights reserved” copyright, transforming the way artists showcase their creations and audiences access music.
Over the years, Jamendo has carved a unique niche for itself within the music industry. By leveraging Creative Commons licenses, it has built a platform where artists and music lovers can interact freely, legally and at zero cost. With more than 700,000 tracks available from a diverse community of 45,000 DIY artists, Jamendo now stands as one of the world’s largest independent music platforms.
But what truly separates Jamendo from the crowd is its commitment to creating a sustainable economic model for its artists. In 2008, it launched Jamendo PRO, its first licensing program, which made music available for synchronization in different audiovisual projects such as films, TV shows, advertising, video games, and more. The program also provided background music for public places, enabling artists to generate income from their creations. The PRO model has since evolved into Jamendo Licensing, a mature, well-balanced marketplace for its artists.
The key to Jamendo’s success has been in striking the perfect balance between supporting the free sharing of music and monetizing its content. The venture has attracted several investors, including AudioValley, a leader in digital audio, which became its sole shareholder in 2010, ensuring its ongoing viability.
Looking forward, Jamendo is all set to continue breaking new ground in the music industry. By promoting a legalized free music model, it is reshaping the way we understand digital entertainment. While addressing copyright concerns, Jamendo is also providing a platform for DIY artists to showcase their creation and gain revenue. The startup’s unique approach could lead to significant shifts in the wider music industry, with more platforms embracing Creative Commons licenses and similar models.
Stay tuned with Jamendo’s exciting journey through their website,
Twitter, Facebook and
LinkedIn pages.
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