LONDON, UK, August 6, 2026 — Prophet, the strategy and creative consultancy, has acquired JBi Digital, a London-based digital transformation agency, as firms continue to broaden their offerings in a market where clients increasingly want strategy and execution under one roof.
The acquisition gives Prophet a stronger hand in large-scale digital programs for clients in EMEA and the United States, while folding JBi’s technical execution into its broader growth and transformation offering.
A Broader Digital Offering
Founded in 2008, JBi Digital has built a reputation for delivering enterprise-grade digital platforms for clients in the public sector, regulated industries and other complex environments.
By combining Prophet’s work in business transformation with JBi’s digital strategy and development expertise, the companies said they would be able to offer a more integrated service, from initial concept through execution and ongoing optimization.
Leadership Signals Strategic Fit
Tobias Bärschneider, senior partner and EMEA regional lead at Prophet, said clients increasingly wanted “one partner that can connect growth strategy with delivery,” calling the acquisition a natural evolution of the firm’s capabilities.
“Clients increasingly want one partner that can connect growth strategy with delivery. This acquisition is a natural and intentional evolution of Prophet’s capabilities, enhancing our ability to combine strategy, experience, technology and execution to help clients close the gap between ambition and impact. This acquisition strengthens our end-to-end capabilities across EMEA and expands the support we can offer clients undertaking complex website and digital transformation programs in North America.” – Tobias Bärschneider, Senior Partner and EMEA Regional Lead, Prophet
David Gelb, cofounder and managing director of JBi Digital, said the deal marked “the natural next chapter” for the agency, giving it a larger strategic platform while preserving the hands-on approach that had defined its client relationships.
“Joining Prophet feels like the natural next chapter. For nearly two decades, JBi has been built on three things: longevity, technical excellence, and a commitment to our people. We have nurtured deep client partnerships grounded in trust and delivery excellence. Prophet gives us the strategic platform to broaden what we offer whilst keeping the personal, hands-on approach our clients value. And it opens remarkable opportunities for our team to grow, collaborate with world-class strategists, and tackle more ambitious work together.” – David Gelb, Cofounder and Managing Director, JBi Digital
Raj Bawa, cofounder and operations director at JBi Digital, said the combination brought together two highly complementary businesses and would expand client access to broader expertise without sacrificing service quality.
“At JBi Digital, we’ve always believed in building trusted partnerships and delivering digital transformation with excellence. Joining Prophet brings together two highly complementary businesses, giving our clients access to broader expertise while continuing to receive the quality, security and service they expect from us.” – Raj Bawa, Cofounder and Operations Director, JBi Digital
What It Means For Clients
For Prophet, the acquisition strengthens its ability to support complex website and digital transformation initiatives across EMEA, including the U.K., Germany, the Middle East and Switzerland. It also broadens the consultancy’s capacity to take on more web-based work for clients in the U.S.
For JBi’s existing clients, the company said the transition would preserve continuity while adding access to Prophet’s wider strategic and transformation resources.
About The Companies
Prophet describes itself as “the Uncommon Growth Company,” with 15 global offices and more than 500 strategists, analysts, creatives, marketers, digital experts and change agents serving clients including Siemens, Salesforce, Google, Netflix and Amazon. JBi Digital, meanwhile, says it specializes in resilient, high-impact digital experiences for enterprise, public-sector and regulated organizations.
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