Is There a New Leader in European Affiliate and Digital Marketing?

gray and black laptop computer
Photo by Pixabay on Pexels.com

Key Takeaways:

  • Adtraction, a full-service partner marketing platform, is making waves in the European affiliate and digital marketing industry.
  • The platform operates on a performance-based set-up, requiring brands to pay only for sales made.
  • Since its establishment in 2007, it has expanded to several countries throughout Europe.
  • Adtraction distinguishes itself through its diversification of marketing partners, spanning across content sites, influencers, affiliates, mobile apps, and comparison sites.
  • With roots in affiliate marketing, Adtraction houses valuable experience and knowledge to guide businesses in scaling their enterprises with partner marketing.

For brands seeking new ways to attract customers and monetize content and traffic, Adtraction, a Stockholm-based full-service partner marketing platform, may be the solution. Adtraction offers brands the opportunity to connect with a broad range of marketing partners, extending from content sites and influencers to affiliates, mobile apps, and comparison sites. They generate mutually beneficial partnerships for both advertisers and partners, specializing in a broad range of industries such as e-commerce and financial services.

It’s not enough to simply state that Adtraction is a marketing platform. The company was established in 2007, and since then, it has steadily built its reputation and expanded its footprint across not just Sweden, but also Norway, Denmark, Finland, Spain, Germany, the UK, Poland, the Netherlands, Switzerland, and Austria. They’ve developed an approach that melds the worlds of affiliate marketing with partner marketing to deliver a comprehensive service.

What distinguishes Adtraction in this highly competitive European marketing industry? For starters, it’s their performance-based setup. Advertisers pay only for sales made, an approach that not only underscores efficiency but also reduces risk for brands. This is a refreshing departure from many instances where marketing budgets are swallowed with little to show for it.

Keep exploring EU Startups:  Transforming Organic Food E-commerce: Are Italian Producers Capitalizing on Digital Networks?

Furthermore, Adtraction is known for its diverse range of marketing partners. By engaging with different kinds of content sites, affiliates, influencers, and mobile apps, brands are allowed to explore novel promotional strategies beyond traditional affiliate marketing. This offers brands a broader reach and increased potential for customer engagement.

The future of Adtraction looks promising. As the industry continues to evolve, there is ever-increasing need for platforms like Adtraction that provide versatile and efficient solutions for brands to attract new customers and drive up sales. Indeed, Adtraction may well be asserting itself as a the new leader in European affiliate and digital marketing.

For more information, please visit their website. To stay updated with the latest developments, follow them on Twitter, Facebook, and LinkedIn.


Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!

Keep exploring EU Startups:  How is Digitalization Transforming the B2B Shipping Container Marketplace?
Previous Story

Who are The Netherlands’ Most Influential Enterprise Startups in 2023?

Next Story

Will Seamless Integration of Music and Influencer Industry Revolutionize Social Media Marketing?