With the advent of the Internet and digitization, businesses and organizations worldwide find the need to understand their online visitor behaviour more crucial than ever. This calls for advanced and intuitive analytics tools to interpret data effectively and devise actionable insights. In this sphere, Visidom, a SaaS-based visitor experience web analytics startup based in Prague, Czech Republic, shows remarkable promise. Visidom combines visitor wisdom and analytics to reveal the efficacy of a website’s conversion strategy.
Visidom aims to help businesses convert more visitors into customers, thereby boosting their conversion rate and overall usability. Unlike traditional analytics tools like Google Analytics, where users face difficulty interpreting the results, Visidom provides a more straightforward and interactive way of understanding your site’s visitor behavior and hence improves the decision-making process related to your online strategies.
- Key Takeaways:
- SaaS-based analytics is the future of web analytics
- Visidom focuses on visitor experience optimization
- Heatmaps, Visitor playbacks, and Form analytics are Visidom’s core features
- Allows filtering by various factors like browser, country, visit length etc.
Your online business’s future largely depends on how well you understand your visitors’ behaviour. Visidom’s pioneering analytics tool addresses this with a differentiated approach. It records and processes various user interaction details such as mouse cursor movement, clicks, keystrokes, scrolling, screen resolution, etc. Presented in an understandable format, these details reveal the bugs and errors in a website’s conversion strategy, like cart and form abandonment, navigation and design problems, etc.
Moreover, Visidom’s primary features set it apart in the highly competitive web analytics industry. It showcases three types of heatmaps showing what visitors are looking at, what they are clicking on and how far they scroll. It offers visitor playbacks providing a video showing what each visitor saw during a visit. Further, form analytics with comprehensive reports on form fields such as drop rate, average editing time, etc., give a more granular understanding of how a visitor interacts with various site elements.
Moving forward, Visidom is poised to make significant strides in SaaS-based web analytics, catalyzing the shift from traditional analytics to more interactive and insightful ones. With its user-friendly features and wide range of usability, it is set to revolutionize the way businesses understand and optimize their visitor experience, enabling them to make informed decisions based on user behavior.
This Prague-based tech startup hustled by founders Martin Novak and Michael Repetny, speaks volumes about the future of the web analytics industry, which is evidently geared towards SaaS platforms and user experience optimization. It is logical to conclude that SaaS-based analytics like Visidom is indeed the future of web analytics. Find out more about them on their website www.visidom.com, or follow their updates on Twitter and LinkedIn.
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