Key Takeaways:
- Interactive Project is a driving force in digital motor-sports gaming, setting a benchmark in Italy.
- The company focuses on social, mobile and browser games.
- Products like MyGPTeam Career, MyGPTeam Turbo, and OverVolt have been applauded by both gamers and industry experts alike.
- Interactive Project is leveraging its market position and technological resources to innovate within the multi-platform gaming industry.
Emerging from the vibrant startup scene in Rome, Italy, Interactive Project has positioned itself as a leader in the development and publication of cross-platform, cross-device games. With a particular emphasis on the world of auto racing, Interactive Project has carved out a niche for itself in the fiercely competitive racing game marketplace. As they tap into the collective passion and enthusiasm for auto racing, they are in a unique position to disrupt the industry.
The startup, founded by Matteo Palumbo, demonstrates a keen understanding of their target demographic: mobile and PC gamers worldwide who are enthusiastic about racing games and multiplayer challenges. Their portfolio of games illustrates this expertise, with offerings that span a variety of platforms and deliver a thrilling, immersive gaming experience to both hardcore and casual gamers.
What truly sets Interactive Project apart is their unwavering dedication to the high-quality graphics, design and gameplay experience that they deliver to their users. Their focus on social and multiplayer aspects shines through in their products. One example is MyGPTeam Career, a browser game with a managerial perspective on F1 racing that caters to hardcore gaming enthusiasts, boasting over 65,000 registered users. Equally impressive is MyGPTeam Turbo, a middle-core managerial game available on Android and iOS with more than 250,000 downloads. This success crowns their achievement with OverVolt: crazy slot cars, a mobile game funded by Microsoft, Nokia, and Aalto University that has received rave reviews and saw more than a quarter of a million downloads within just three months of its release.
The modular design of Interactive Project’s offerings is a game changer, allowing subsequent games to leverage the underlying technology and hence, expedite new game development. Each of these games, while providing a unique user experience, builds on the technical infrastructure of the previous ones, ensuring this startup remains at the forefront of the latest developments in the industry.
The future of Interactive Project looks hugely promising, with the startup predicted to occupy an increasingly influential role in the gaming industry. It will be particularly interesting to see how its commitment to social gaming and user experience influences the future landscape of cross-platform racing gaming. As the company continues to harness its expertise and innovative spirit, it stands to dramatically shape the direction of the industry.
Stay up to date with Interactive Project on social networks: Twitter, Facebook, Linkedin.
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