Is Cross-Platform Social Video Analytics the Future of Enterprise Marketing?

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In the age of multi-platform marketing, tracking user engagement can be a complex task especially with video content. Startups are now rising to the challenge, developing innovative solutions that can break through the data clutter and provide meaningful insights. One such startup is ViralStat, an all-in-one tool that offers cross-platform social video analytics along with content and influencer discovery across major platforms like Facebook, YouTube, TikTok, and Instagram. Based in Wroclaw, Dolnoslaskie, Poland, ViralStat is redefining how businesses approach social media marketing on a global scale.

Founder Marcin Dudkiewicz recognized the need for an enterprise-level solution that goes beyond traditional analytics, placing a special focus on video content. With ViralStat, organizations can understand viewers’ preferences across different social networks, enabling them to save time, and optimize their marketing budget. This tool enables users to track, analyze, and compare the ongoing progress of all monitored social videos and channels across the leading networks.

Key takeaways:

  • ViralStat stands out as a comprehensive data dashboard, uniquely offering collections of thousands of profiles and videos updated automatically with new content.
  • The tool allows users to monitor competitors’ cross-platform activity and success, learning from industry leaders and adapting their own strategies.
  • ViralStat provides daily reports on profile and video progress, top videos, and posts alerts, offering a hassle-free way of staying updated about the industry trends and insights.
  • The startup offers a unique feature of tracking ongoing progress of any profile, video, or hashtag.
  • Its powerful TikTok analytics feature with trending hashtags and songs equipped with daily growth metrics stands as a unique advantage.
  • ViralStat also offers content and influencer discovery by keywords and metrics, aiding in strategy formulation and execution.
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ViralStat sets itself apart from the competition by not just offering plain data, but also translating it into actionable insights. Understanding what type of content works and what doesn’t has never been easier. Their unique collections of thousands of profiles and videos, updated automatically with new content, provides businesses with a comprehensive cross-platform performance benchmark. With features like ‘Power Tracking’ that offers a 3-hour video progress tracking, and unique YouTube Ads optimization, ViralStat is evidently changing the analytics game.

Furthermore, its historical data dating back to 2017 provides a unique insight into trends and the evolution of content over time, facilitating a long-term strategy. Using ViralStat, enterprises can track video campaigns run simultaneously across leading networks and optimize their content to suit different expectations, all from a single dashboard.

As businesses continue to adapt to the fast-paced world of social media, tools like ViralStat become more crucial. Their innovative approach in merging Big Data, Enterprise Software, SaaS, Social Media Marketing, Video, and Video Advertising presents a future where such analytics are central to decision-making in enterprise marketing. With more features and platforms added regularly, the future of ViralStat and the industry it operates in looks promising.

Stay updated with ViralStat’s progress and find out more about their unique solution on their website and follow them on Twitter,
Facebook and LinkedIn.


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