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Key Takeaways:
- Mädchenflohmarkt, a startup focused on the e-commerce fashion marketplace arena, offers a unique concierge service.
- Founded in 2012, Mädchenflohmarkt has achieved significant virality, amassing over 215k fans on its facebook group and gaining vast German mass-media coverage.
- The company’s innovative approach to e-commerce could signal a future trend within the industry.
Is Concierge Service the Future of E-commerce Fashion Marketplaces? To answer this looming question, we focus our attention on Stuttgart-based startup Mädchenflohmarkt. Founded in 2012 by Maria Spilka, Peter Ambrozy, and Thorsten Lückemeier, Mädchenflohmarkt is an online marketplace dedicated to used women’s fashion.
However, Mädchenflohmarkt transcends the traditional reputation of a digital marketplace. The company offers an innovative and unique ‘concierge service’, which provides users a convenient and hassle-free selling experience.
What sets Mädchenflohmarkt apart from its competitors is this very ‘concierge service’. Users who want to sell their goods but don’t want to go through the process of listing them themselves, can opt for this service. All they need to do is send their items to the Mädchenflohmarkt office. These items are then photographed, listed, and sold on the platform by the company staff. This not only saves the sellers’ time but also promises a professional listing on the platform.
The startup’s growth and the high popularity of its concierge service may indicate the future of e-commerce fashion marketplaces. Mädchenflohmarkt reached high virality just four months post its inception. Today, its Facebook group enjoys a following of over 215k fans, along with significant German mass-media coverage.
In conclusion, Mädchenflohmarkt represents the potential next step in the evolution of the e-commerce fashion marketplace with its concierge service. This approach not only simplifies the selling process for individuals but also ensures professional listing and managing of their items. If the virality of Mädchenflohmarkt is anything to go by, we could soon see more e-commerce platforms adopting this model.
As Mädchenflohmarkt is planning on launching its revamped website in December 2012, the fashion community and digital marketplace aficionados should keep an eye on this pioneering company. For more information on Mädchenflohmarkt, you can visit their Website, Twitter, and Facebook.
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