Key Takeaways:
- Brera Interni is revolutionising the luxury furniture e-commerce industry with a mix of traditional retail and cutting-edge technology.
- Utilizing virtual reality (VR) and augmented reality (AR), customers can preview products in 3D, in their own spaces, before making a purchase.
- Brera Interni demonstrates how technology can enhance e-commerce, offering customers a unique, immersive experience.
- By integrating VR into their sales process, the company attains a competitive edge in the realm of luxury furniture sales online.
- With the continuing advancements in VR, AR and ecommerce comes promising potentials for Brera Interni.
In the heart of Milan, Italy, a new era of luxury furniture e-commerce is making waves. Brera Interni, a multi-channel Italian retail store, is revolutionising this sector by using Virtual Reality (VR) and Augmented Reality (AR) to redefine the online shopping experience. Striving to be the pioneer in luxury design, Brera Interni combines elegance with comfort and functionality, offering a professional selection of high-end Italian branded products.
Brera Interni is not just any furniture store. It provides customers with the ability to browse over 99+ product categories, choosing any type of design item with the support of VR and AR. This allows customers to preview products in their own space, adding a unique dimension to the shopping experience. With these features, it clearly differentiates itself from traditional eCommerce retailers, offering an engaging and interactive user experience that goes beyond mere online browsing.
What makes Brera Interni stand out is its incorporation of virtual reality into its sales process. Through their augmented reality mobile app, customers can virtually place the 3D models of the products from the Brera Interni catalogue directly into their home. This innovative approach not only saves time for customers but also offers them the benefit of visualising how a furniture piece would fit into their space before purchasing. The marrying of technology with eCommerce is what gives the company a competitive edge, pushing them to the forefront of the luxury furniture online sales.
Moreover, Brera Interni’s commitment to providing excellent customer service sets it further apart from the competition. With a multilingual customer care team offering consulting services, customised shipping/ assembly support and customer assistance throughout the whole experience, Brera Interni ensures that customers’ needs are met every step of the way.
As we look to the future, the potentials for Brera Interni are promising. With the rapid advancement in virtual and augmented reality technologies, the realm of eCommerce is evolving at an incredible pace. Brera Interni is staying ahead of this curve, providing an unprecedented shopping experience which other luxury brands might soon follow. As they continue their mission of becoming the first Italian retail store in the luxury design market, their sheer commitment to blending innovative technology with high-quality products is truly inspiring.
For more information, you can visit Brera Interni’s website or connect with them on Twitter, Facebook and LinkedIn.
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