How is Innovation Transforming the European Market Research Industry?

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Key Takeaways:

  • Propelling innovation in European market research with diverse services
  • Long-term, trusted relationships with high-profile clients based on a clear and simple business approach
  • Expansive client base that spans across varied industries
  • The future of market research lies in the convergence of innovation and diverse services

As the European market research industry evolves, fresh, forward-thinking startups are making their mark. One such disruptor, OpinionWay, is transforming this landscape, offering an array of market research services and an innovative approach centered around education. Located in the vibrant city of Paris, France, this professional services company was founded in March 2000 by Hugues Cazenave and Yann Aledo. Their mission? To bring innovation into the education market and to help high-profile clients develop brand strategies, products, and services for B2B and B2C targets.

OpinionWay has successfully carved out its niche in the industry by being more than just a traditional market research firm. Their extensive repertoire spans across many areas such as market understanding, brand issues, product and service development. They are committed to building lasting relationships with their clients based on their clear and straightforward business approach: Listening – Reporting – Analysis – Transmission. This effective methodology allows them to provide actionable insights that deliver real-world solutions.

What truly sets OpinionWay apart is their approach to presenting their findings. Their offerings include rich media montages (images, sounds, videos, charting), reaction-creativity sessions to results, workshops, and more. This comprehensive arsenal of tools sets them apart from other companies in the market research industry. Their client base spans across diverse sectors like B2B & Industry, Large Consumer & Distribution, Telecom and IT, Media and many more.

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The extent of OpinionWay’s success can be attributed to their consistent versatility and commitment to innovation. They have been able to cater to a wide array of clients-from prominent businesses such as Orange, Bonduelle, and Societe Generale to government administrations including the Ministry of Economy and Finance and the Ministry of Health. Their services have proven useful to a variety of industries, further demonstrating their impressive range.

As OpinionWay looks ahead, the future seems bright for this game-changing startup. The need for market research is not going anywhere and businesses will continue to need the kind of innovative solutions they offer. They are powerfully positioned for continued growth in this industry. The firm can be expected to continue to carve its path, bringing progressive, strategic, and impactful market research solutions to its diverse and expansive client base.

Connect with OpinionWay on their Twitter, Facebook and LinkedIn pages to stay updated on their innovative shifts in the European market research industry.



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