Key Takeaways:
- According to AppUp, 90% of mobile time is spent in apps, yet more than 80% of companies can’t afford to develop one
- The Stockholm-based start-up, AppUp, aims to transform this status quo, creating a template-based app factory targeting small businesses and start-ups
- Traditional app development requires huge investment thereby making it inaccessible for most companies, but AppUp provides an affordable solution
- They claim that there is no service like theirs in the market, and their main competition is traditional web agencies
It is undeniable that in today’s digital age, mobile applications have become a vital part of our daily lives. As a matter of fact, data shows that 90% of mobile time is spent navigating apps. However, launching your own app has become a costly endeavour that more than 80% of companies cannot afford.
The answer to this problem could very well be found in Sweden – meet AppUp.
AppUp is a Stockholm-based startup that is the first to market a template-based app factory. The goal is simple: allow businesses to launch their own digital multi-platform services without the hefty price tag that usually comes with traditional app development. Imagine checking in at a salon, ordering a taxi, or even buying products, all from your independent mobile applications tailored for small businesses.
AppUp prides itself on standing out from the competition. While many businesses offer ‘create your own app’ or basic website builders, AppUp takes this concept to the next level. They offer pre-created templates for a range of functions – payments, GPS, push-notifications, and IoT to name a few – allowing businesses to truly upgrade their online presence and customer service capabilities.
Their main target group is small businesses, start-ups and private companies that offer a service and need of direct communication with customers and/or employees. This focus is one of AppUp’s strengths. Compared to traditional web agencies that would require a minimum budget of €50,000 for app development, AppUp’s offerings are much more affordable and accessible for smaller businesses.
Given the pervasive presence and growth of mobile applications, AppUp is poised to have a significant impact on small businesses, offering them the opportunity to improve their digital services without breaking the bank. The startup’s potential for growth is apparent, with AppUp highlighting that in Sweden alone, there are an estimated 790,000 companies that could benefit from their service.
Startups like AppUp are redefining the role of mobile apps in business. It is no stretch to say that mobile apps will soon hold the same importance as websites do today, and with AppUp leading the charge towards accessible and affordable app development, the future looks promising. You can follow their journey on Twitter, Facebook, and LinkedIn.
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