CrossEngage is a Berlin-based startup that offers a customer data and engagement platform that combines a customer data platform (CDP) with cross-channel campaign management capabilities. The platform helps businesses to create personalized and relevant communication with their customers across multiple channels. In this startup showcase, we will explore how CrossEngage is revolutionizing customer engagement.
The Need for Coordinated Marketing Activities
Many businesses and consumers suffer from uncoordinated marketing activities. With too many marketing channels and too little orchestration, marketing managers struggle to create a consistent cross-channel communication per user. This is where CrossEngage comes in. The platform provides a cross-channel marketing cloud solution that empowers marketing managers to orchestrate their campaigns across all relevant channels such as email, real-time advertising, onsite, and push notifications.
Personalized Communication for Increased Engagement and Loyalty
One of the key features of CrossEngage’s platform is its ability to provide personalized communication. By combining customer data from multiple sources, businesses can create a more relevant and consistent communication strategy that resonates with their customers. This helps to sustainably increase customer engagement and loyalty, which in turn leads to higher customer lifetime value.
A Comprehensive Cross-Channel Marketing Solution
According to the Digital Marketers Census 2015, cross-channel marketing is the highest priority for digital marketers in Germany. CrossEngage helps businesses to solve the challenges in this field and profit from the benefits of an orchestrated cross-channel strategy. By offering a comprehensive cross-channel marketing solution, businesses can streamline their marketing activities and create a consistent customer experience across all touchpoints.
In Conclusion
CrossEngage is an innovative startup that is changing the way businesses engage with their customers. Its customer data and engagement platform provides a comprehensive solution for businesses to orchestrate their cross-channel marketing activities. By enabling personalized communication, businesses can increase customer engagement and loyalty, which in turn leads to higher customer lifetime value. With its focus on cross-channel marketing, CrossEngage is well-positioned to become a leader in the field of customer engagement.
Website: https://www.crossengage.io
Twitter: https://twitter.com/crossengage
Facebook: https://www.facebook.com/CrossEngage
LinkedIn: https://www.linkedin.com/company/crossengage
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