Startup Showcase: 3C System srl – Empowering Brands and Consumers with Innovative Communication Solutions

3C System srl, based in Piedimonte San Germano, Lazio, Italy, is an IT solution provider that has revolutionized the way companies communicate with their consumers. With its innovative solution, buySecure, the company has established a secure 1-to-1 communication channel between brands and consumers, enabling manufacturers to deploy innovative marketing initiatives, care for, protect, and know their consumers better, and gain access to actionable real-time data to act upon anywhere in the world.

What is buySecure?

buySecure is an interactive communication channel that allows manufacturers to protect their products and consumers, while gaining real-time actionable data to monitor the market. It is a web-based system that can be integrated with any MES, WMS, ERP, or CRM. With buySecure, manufacturers can manage information and images, which can be associated with unique codes to identify each individual product. The codes may be applied to products with either two-dimensional barcodes or NFCs, depending on the needs of the company.

How does it work?

Consumers have access to this information before the purchase by querying the buySecure code with the buySecure app and checking whether it is an authentic product of known origin, not withdrawn from the market, not expired or stolen, while at the same time accessing relevant information. buySecure automatically verifies the actual product purchase (patent-pending) and allows manufacturers to dialogue with consumers throughout the product’s life. This feature provides consumers with an added layer of security and trust, knowing that they are buying authentic products.

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Benefits of buySecure

With buySecure, manufacturers can establish direct and personalized communication with their consumers, enabling them to:

  • Protect their brand reputation – buySecure helps manufacturers protect their brand reputation by preventing counterfeiting, protecting against tampering, and reducing the risk of recalls.
  • Gain consumer insights – buySecure allows manufacturers to gain real-time consumer insights, including buying habits, preferences, and feedback, to tailor their marketing initiatives and product offerings.
  • Improve supply chain efficiency – buySecure helps manufacturers to track and trace their products throughout the supply chain, reducing the risk of theft and improving inventory management.

Awards and Recognition

In 2015, 2016, and 2017, 3C System was awarded the “Seal of Excellence” certificate by the European Commission for the “excellence, impact, quality, and efficiency of implementation of buySecure.” The award recognizes the innovative and impactful nature of the buySecure solution, and the high level of expertise and dedication of the 3C System team.

Conclusion

3C System srl’s buySecure is a revolutionary solution that enables manufacturers to establish secure and personalized communication with their consumers, protecting their brand reputation, gaining consumer insights, and improving supply chain efficiency. With its innovative features, buySecure is a must-have tool for manufacturers in pharmaceutical, clothing, cosmetics, wine, mechanical, and food industries.

Website: http://www.3csystem.com


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