Is Social Media Analytics the Future of Television Broadcasting Industry?

Key Takeaways:

• Trendsmotion, a startup based in Paris, is revolutionising the broadcasting industry through social media analytics.
• Through tools like API, analytics, and datamining, Trendsmotion is helping broadcasters, producers, and media understand the conversations around TV programs on social networks.
• The strategic acquisition of TvTweet has expanded Trendsmotion’s reach and influence in Europe, making it a significant player in the industry.

Located in bustling Paris, the startup Trendsmotion is innovating the broadcasting industry by bridging the gap between social media and television. Specialising in analytics and data mining of social media trends relating to TV broadcasts, Trendsmotion offers a myriad of tools to interpret, manipulate and utilise the data. These informations help media broadcasters and producers reap the benefits of social analytics by allowing them to understand the audience reactions and sentiments towards their broadcasts in real-time.

Trendsmotion’s business approach is more than just mere surveillance of social media discussions about TV shows. The company goes a step further by providing quantitative and qualitative analysis of these conversations, making it easier for the relevant parties in the industry to capture the nuances and the bigger picture behind the viewers’ sentiments.

Trendsmotion has distinguished itself from other players through their unique product offerings and strategic goals. Operating in an age where digital innovations and social media engagement keep changing the game rules for broadcasters, the startup has seamlessly integrated API tools to make the data useful and actionable. Their data analysis offers insights on audience behaviour, giving broadcasters and producers an edge to tailor their content and marketing strategies effectively.

The company’s strategic acquisition of TvTweet, a prominent French social TV measurement firm, is another testament to its visionary approach. With TvTweet’s strong presence in seven European countries, this move has catapulted Trendsmotion as a major player on the continent. By offering a complete solution, encompassing real-time TV show analysis and audience profiling, Trendsmotion is positioned as the one-stop shop for any broadcaster looking for a comprehensive social media analysis resource.

As we inch forward into an ever-evolving digital era, Trendsmotion’s journey is bound to be a fascinating watch. The company is set on its path to revolutionize how the television broadcasting industry analyses, reacts, and strategizes to audience sentiments and trends on social media. This presents an exciting potential for broadcasters to engage their viewers in a more sophisticated and gratifying manner.

The future of television broadcasting will undoubtedly leverage on the power of social media analytics, and it would be a fair assessment to say that startups like Trendsmotion are leading the way. Be sure to stay connected with them through their website, Twitter, LinkedIn, and founders Marc Antoine Garrigue and Thomas Landspurg.