Is Personalised Hotel Guest Management the Future of CRM marketing?

Key Takeaways:

• LoungeUp is a guest relationship and data management platform designed for hotels
• Personalisation of guest interactions across all communication channels boosts guest satisfaction and revenue
• LoungeUp relieves pain points by providing services like digital police registration forms, digital room keys, etc
• The platform provides hoteliers with enhanced guest profiles and ultra-personalisation to cater each guest’s needs

CRM (Customer Relationship Management) marketing has been around for a while but it is continuously evolving, with personalisation being the latest trend. LoungeUp, a Paris-based startup, offers an innovation in this domain by offering personalised hotel guest management. A guest relationship and data management platform designed for hotels is a step ahead in personalising communication and driving revenue. Is this the future of CRM marketing? Let’s delve deeper!

Founded by Lionel Tressens and Mathieu Pollet, LoungeUp goes beyond traditional CRM by leveraging guest data to personalise interactions with guests, enhance guest profiles, and simplify hotel administrative works. Their offering feels more bespoke because it resonates with the guest at an individual level. This not only improves guest satisfaction but translates into greater revenue per customer. As such, LoungeUp casts a potential future blueprint of CRM marketing.

The crux of LoungeUp lies in how it differentiates from traditional CRM platforms. This startup centralises guest data from various sources like PMS, social networks, online reputation and SMS/email/chat conversations, enabling hotel owners to create enhanced guest profiles. Armed with these profiles, hotel owners can tailor their marketing actions to individual guests. A guest not only feels cherished when they are personally reached, but also sees value in getting personalised offers. This ultra-personalisation drives more revenue for hotels, with an estimate of around €10 additional revenue per customer.

What’s more? LoungeUp promises an ultra-fast search engine, which further simplifies the hotel’s task in customising marketing actions. From pre-filled digital police registration forms to digital room keys and online forms, LoungeUp ensures a smooth journey for guests from the booking process to the actual stay. It also allows multiple communication channels like SMS, email, chat, messenger etc; thus amplifying the guest’s convenience.

At its heart, LoungeUp proposes a vision of a future where every hotel guest feels individually catered to, and where hotels can leverage this personalisation to not just improve guest satisfaction, but also increase their revenue. Given this proposition, it’s not hard to imagine a future where personalised hotel guest management becomes the go-to strategy for CRM marketing. It is indeed set to rise as a pivotal force in the hospitality industry’s customer relationship management strategies.

LoungeUp’s forward-thinking approach to CRM marketing, coupled with its commitment to improving the guest experience through personalisation, is a testament to both its potential growth and the continual evolution of the industry. With their unique platform and innovative solutions, LoungeUp is set to pave the way forward in the hospitality industry.

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