Key Takeaways:
- Realytics is revolutionising real-time TV ad analytics using artificial intelligence.
- This Paris-based startup provides an all-inclusive platform for online brands to measure their TV campaign performance.
- With over 2.5 million TV spots analysed, Realytics’ innovations in ad performance are leading the industry.
- Through their product suite, brands are able to measure and enhance their TV campaign impact on digital platforms, with live updates from the first second of broadcast.
- Realytics envisions a more efficient, data-driven future for the advertising industry.
Introduction
The advent of artificial intelligence (AI) is transforming various industries, and advertising is not left out. One startup that is leading the charge in this revolution, especially within television (TV) advertising, is Realytics. Based in Paris, France, Realytics is an innovative platform that harnesses the power of AI to provide online brands with real-time TV ad analytics. Over the past five years, Realytics has been diligently measuring the performance of digital TV campaigns, collecting and analysing multifaceted data.
The startup has made big strides, and is now the first firm to digitise the TV buying process with the automatic construction of TV media plans. With the ever-growing sophistication of AI and machine learning, and the central role they play in Realytics, people are understandably asking; is artificial intelligence truly revolutionising TV ad analytics in real-time?
What makes Realytics Different?
Realytics is not just another analytics company. Their service offering stands them apart. Their platform’s key features include Ad Performance, Ad Perf 360, Ad Sync, Digital Follow-up, Brand Effect, Predict Impact, and Ad Plan. Each of these components offers unique insights and utilities that go beyond traditional analytics, giving advertisers an edge. Advertisers can now measure the impact of TV campaigns on the digital sphere in real time, tailor their ad scheduling in tune with audience behaviour, and even estimate the effectiveness of a media plan before it runs, all through the power of data and AI.
The startup’s innovative approach to TV ad analytics has seen them analyse more than 2.5 million TV spots, a testament to the trust and confidence in their offerings. This large volume of data has also been instrumental in their research and development efforts, tuning their algorithms to deliver accurate predictions and meaningful insights.
Looking Ahead
Realytics is steering the advertising industry into an era where decision making is driven by data. Their tools, backed by years of R&D, are giving advertisers the confidence to create and execute campaigns with measurable outcomes. While the future of advertising and marketing is digital, TV remains a potent medium, and by reconciling the digital and linear aspects of advertising, Realytics is truly pioneering the future of the industry.
To learn more about Realytics, visit their website at www.realytics.io. You can also follow them on their social media accounts: Twitter, Facebook, and LinkedIn.
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