As the future of advertising is being shifted to the digital realm with mobile ad targeting becoming one of the most efficient marketing strategies, EU startups are making notable strides. At the forefront is Prim’Vision, a French startup that is harnessing the potential in this field.
Prim’Vision, based in Valbonne, Provence-Alpes-Cote d’Azur, France, is pioneering interactive mobile marketing solutions. The company’s mission is to offer an ROI-driven ad/app inventory to boost business potential in this ever-growing industry.
Key Takeaways
- Prim’Vision is a pioneer in interactive mobile marketing since 2007, with unique server-client technology for app promotions and mobile marketing.
- They offer a targeted application promotion tool, known as Smart Wallet™, that caters to individual user interests – delivering the right content in the right context, place and time.
- Additionally, their Smart Ad™ feature integrates rich-media advertisement in daily mobile telephony use.
- The company holds a strong focus on R&D, attempting to understand consumer behaviour and meet advertiser requirements via their innovative technology.
Prim’Vision differentiates itself mainly through its two core solutions: SmartAd™ and SmartWallet™. SmartAd™ is a unique offering that integrates rich-media advertisement with daily mobile phone usage. It leverages the vast user data to provide highly targeted ads, which in turn maximise ROI for businesses.
The other product, SmartWallet™, acts as an innovative virtual wallet promoting applications that align with individual user’s interests. By adapting dynamically and immediately to the consumer, Prim’Vision ensures that they deliver the right content, at the right time in the right context, offering a tailored and engaging advertising experience.
As marketing strategies continue to evolve, Prim’Vision is poised to be a reputable player in the mobile ad targeting industry. Its innovative technology and consumer-focused approach enable it to bridge the gap between the consumer base and advertiser budget effectively. Its patented server-client technology ensures a direct contact between the consumer and advertiser, giving it a competitive edge over its rivals.
Mobile ad targeting is, undoubtedly, the future of marketing strategy. With companies like Prim’Vision paving the way, businesses can now capitalise on this trend and reach their audience more efficiently. Connect with Prim’Vision and learn more about their services through their website and Twitter page.
Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!
