Experiential marketing has been on the rise in recent years, providing customers with memorable and immersive experiences that help to create a deeper connection to the brand. One startup that is making headway in this domain is the Berlin Promotion Agency (BPA). Operating from the heart of Germany, BPA delivers compelling direct marketing services and event support to brands looking to captivate their target audiences.
Founded in 2007 by Felix Schaal and Nissène Krifa, BPA is a non-profit organization built by students from the University of Applied Sciences and the Free University of Berlin. They were attentive to the shifting marketing paradigm, recognizing the power of experiential marketing in creating strong and lasting impressions for brands and their customers.
Key Takeaways
- Experiential marketing is creating more immersive and memorable connections between brands and customers.
- Berlin Promotion Agency is making significant strides in the European marketing industry by leveraging this marketing tactic.
- Berlin Promotion Agency’s unique focus on direct marketing services sets them apart from other startups in the industry.
What sets BPA apart within the startup ecosystem is their unique blend of direct marketing services, sales promotion services, and event support services. Employing over 4,500 freelancers across Germany, the company also boasts branch offices in Berlin, Hamburg, and Amsterdam. Indeed, it is this expansive and diverse workforce that permits BPA to manage campaigns for international clients in Germany and beyond.
One notable aspect of BPA’s operations is their project range. So far, they have worked with clients from over 13 countries in Europe, the Middle East, the US, and Central Asia. Their portfolio includes projects for 20th Century Fox, BlackBerry, Fitness First, Lenovo, the UEFA, ADIDAS and Telefónica.
The future of BPA seems bright, considering the present trajectory and the future potential of the experiential marketing industry. By continually evolving their experiential marketing tactics, BPA can consistently delight clients, attract new business, and build lasting and mutually beneficial relationships.
The industry of experiential marketing itself appears set to grow, as businesses across the globe seek to establish deeper, more meaningful connections with their audiences. For a taste of what they can bring to the table, we encourage you to go through Berlin Promotion Agency’s social media platforms and website. For more information, visit berlin-promotion-agency.com, or check out their social media channels:
Twitter,
Facebook, and
LinkedIn.
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