Who Are Sweden’s Rising Stars in the 2023 Marketplace Startup Scene?

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Sweden has emerged as a powerhouse in the tech startup scene, recognised for its groundbreaking innovations and creative solutions in various sectors. At the core of its vibrant tech startup ecosystem are marketplace startups that are redefining and disrupting traditional sectors, including real estate, e-commerce, recruitment, retail, media and more. Let’s take a glimpse into some notable marketplace startups from Sweden that are making significant strides in their respective domains.

These startups have successfully identified gaps in their industries and have practically leveraged digital technology to build user-friendly platforms for connecting consumers and sellers. Their revolutionary business models are not only fuelling economic growth but are also driving Sweden’s digital transformation journeys. Here are fifteen Swedish marketplace startups that exemplify entrepreneurial creativity and innovation.

xNomad

xNomad is a unique fusion of e-commerce and real estate. Founded by Jonathan Haralambakis, this startup has created an online marketplace for short-term retail spaces, offering brands a flexible and strategic solution for their pop-up store needs. They have cultivated a comprehensive portfolio of spaces, spanning fashion boutiques, event spaces, and more.

Norban

Moving from retail to residential real estate, Norban, founded by Adrian Miller, Daniel Bergström and Per Hedenmark, is a property tech company striving to simplify the home selling process. By combining an integrated marketplace and a brokerage service, Norban offers an efficient, stress-free way for people to sell their homes.

Lunch.co

Founded by Aleksey Nikulin, Lunch.co gives a whole new meaning to work lunches. Their innovative marketplace enables colleagues to buy and sell home-cooked meals at work, fostering a sense of community amidst the hustle and bustle of working life.

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WeTal

WeTal, founded by Charlotte Holmen, is a virtual meeting point for software developers and employers. WeTal’s recruiting marketplace is an effective solution that not only streamlines the search for job opportunities but also supports companies in finding the perfect talent for their needs.

Global Plenitude

Global Plenitude is harnessing the power of digital connectivity to address a humanitarian issue. They’ve developed a global online job market for refugees, offering these vulnerable individuals the opportunity to earn a living and reintegrate into society.

BOOKME VENTURES

BOOKME VENTURES specializes in innovating and operating niche marketplaces. Their initiatives in digital media and marketing have made a significant impact in the industry, offering unique marketplace solutions to a wide range of clients.

Fixi

Revolutionizing the biking industry, Fixi, founded by Rafi Mohammad, is Sweden’s premier digital marketplace for bikes. Its extensive selection of bikes combined with its user-friendly platform make it a go-to destination for cyclists.

Done

Done, founded by Alek Åström and Malin Granlund, links consumers with skilled craftsmen. Through their innovative use of video call technology, they have eased the process of finding reliable services for various home-related tasks.

Onsiter

Onsiter is a marketplace for contractors, providing an efficient platform that connects companies with appropriate contractors based on project requirements.

Dropmed

Dropmed is the Nordic medical marketplace. Founded by Alexander Palm, Ralph Greschner and Sebastian Brieger, it facilitates the purchase of medical goods from various vendors and connects manufacturers with distributors.

Starprise

Starprise, founded by Eyad Al Nesrawi, is reinventing the concept of celebrity fan engagement. They provide a marketplace for personalised videos from a user’s favourite celebrities, combining entertainment with the novelty of personalisation.

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Traxlo

The grocery store tasks & staff marketplace, Traxlo, founded by Paul Vezelis, offers simplified management of grocery store tasks and staff distribution.

Respaces

Founded by Jeanna Lundberg and Oskar Gellerbrant, Respaces is a two-sided marketplace for flexible workspaces, addressing the rapidly growing coworking and remote work trends.

SourceMe

SourceMe, founded by Dmytro Shervarly, Katarina Waniewska and Linda Haraldsson, offer a free platform for worldwide industrial component search.

Paragaia

Paragaia provides technical solutions for marketplaces and platform business models, helping them achieve their goals. Their focus is on fostering businesses’ development with the help of digital technologies.

These Swedish marketplace startups are pushing boundaries in their respective sectors and are playing a key part in shaping Sweden’s digital future. They exemplify the power of innovative tech solutions and the potential of digital marketplaces in disrupting traditional industries.


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