Transforming User Behaviour Analysis in SaaS: The Future of Analytics and ?

One of the standout startups making waves in the SaaS sector — Smartlook— brings analytics and UX design to a new level. This Czech Republic-based company offers consumer behavior analytics for websites and mobile apps, promising businesses of all sizes a detailed understanding of their users’ actions. Here are the key takeaways from this startup showcase:

  • Smartlook is a unique analytics solution, delivering valuable insights on user behavior on a micro level.
  • The platform introduces an array of compelling features such as always-on visitor recordings, automatic event tracking, conversion funnels, and heatmaps.
  • High-profile customers include O2, Miele, Hyundai, and Kiwi.com.
  • Winner of the 2019 G2 Crowd Awards, ranked in the Top 100 Software Products.
  • Foresights on the future of analytics and UX design, towards a more personalized and user-centric approach.

Founded in 2016, Smartlook revolutionizes the way businesses analyze and understand their user interactions. It eliminates guesswork and enables companies to see what’s happening behind the scenes of their apps or websites. Using Smartlook, businesses can study their users’ behavior pattern at a granular level – a transformational change in SaaS analytics.

The startup brings a practical solution to an age-old problem – understanding why users behave the way they do. Smartlook has distinguished itself through its robust, intuitive platform that captures information down to the minutest detail, providing companies with actionable data they can utilize to optimize their digital product.

Smartlook’s differentiation in the market is a result of its forward-thinking approach to user behavior analytics – it moves from what users are doing to why they are doing it. The startup’s unique offerings such as session replay and mobile app analytics are tailored to cater to this. Providing businesses with details of every visitor’s actions on their website or mobile app, automatic event tracking to understand how and how often specific actions are taken and conversion funnels to visualize conversion rates are few of its groundbreaking features.

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Moreover, its heatmap feature presents mass data on user interactions, providing detailed insights into user trends and habits. For game developers, an added advantage is Smartlook’s ability to record Unity engine games. This suite of features presents a comprehensive, effective tool for businesses to maximize user experience and conversions.

As companies become more user-centric, Smartlook is paving the way with its innovative approach. As time progresses, we can anticipate a transformation in the field of analytics and UX design, focused on a better understanding of user behavior. With over 200,000 businesses leveraging Smartlook for their analytic needs, its customer list is growing steadily.

Revolutionising the concept of user behaviour analysis in the SaaS industry, we can expect more exciting developments from Smartlook in future. To keep up with their updates, you can follow their social media channels: Twitter, Facebook, and LinkedIn or visit their website.


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