Key Takeaways:
- Germany’s casualfood is transforming travel catering with a quick service approach
- Operating at highly frequented locations, the company also aims to drive growth by extending to railway stations and motorway service areas.
- With innovative mobile sales units, a diverse set of sales concepts and passionate management, casualfood stands out in the fast-food market.
- The company’s future growth may revolutionise the quick service food industry at large.
Introduction:
Meet casualfood, a Frankfurt-based startup that’s making waves in the fast food market with its unique approach. The company, which plunged into the food and beverage industry in 2005, operates as a quick service provider, explicitly focusing on catering at travel-friendly, high traffic locales. Positioning themselves as innovators in the industry, their operations extend beyond static establishments, bringing the food to the travel masses with the help of mobile sales units.
Ever since their launch, they have maintained a significant presence at Frankfurt, Berlin, and Düsseldorf airports and plan to expand to railway stations and motorway service areas. casualfood is driven by an experienced management team, who continuously strategize to propel the company’s impressive growth further.
What sets casualfood apart?
What makes casualfood unique in its industry is its innovative mobile sales units, first used in 2005 at the Frankfurt Airport. This innovation appeals to travelers and airport-goers, bringing quick, quality food service directly to them. The company’s varied sales concepts, such as “Mayer’s Brezel”, “QUICKER’s”, “Mondo”, etc. also position it as an adaptable and versatile player in the food market.
For casualfood, growing in the competitive industry has been a strategy-driven process. With just under 360 dedicated workforce members, their primary focus is to continuously explore new opportunities and businesses in prime locations to connect with their consumers within the travel domain.
Looking towards the future:
In an ever-evolving industry, casualfood is set to further broaden its horizons by not only extending their scope to airport locations but also expanding services to railway stations and motorway service areas. The startup’s continual growth and its success in adapting to different travel environments may well be revolutionising the conception of the quick service food industry.
For updates on this exciting journey of the food-catering startup, follow casualfood on Facebook and LinkedIn. Also, feel free to explore more about the company at their website.
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