Key Takeaways:
- Italian startup, iPressLIVE is innovatively transforming communication with influencers in the media space.
- The unique digital platform allows for increased visibility of user news and targeted interaction with various media sources.
- Amazon is already amongst the corporations utilizing iPress’s service for dynamic syncing of content with influencers.
- With a solid footing in Italy, iPress plans to extend its innovative services to English, French, German, and Spanish-speaking markets.
An IT startup from Emilia-Romagna, Italy, has the potential to revolutionize influencer engagement in the media industry. iPressLIVE is a news platform that empowers its users to communicate and share ideas with peers. The startup has already conducted market tests in Italy and dynamically mapped the country’s prominent media channels, including over 20,000 influencers and 4,000 newspapers, radio, and TV stations. Now, they are set to replicate their success in English, French, German, and Spanish markets.
Notably, tech giant Amazon is already among iPress’s clients. In a significant event made possible thanks to iPress, Diego Piacentini and Russ Grandinetti, both Senior Vice Presidents at Amazon.com, delivered speeches at the 2014 International Journalism Festival of Perugia. These were seamlessly synchronized on the Festival website by iPress: further testimony to the company’s game-changing contribution to the digital communication space.
What sets iPress apart is its unique digital platform, which allows users to filter and organize information pertinent to their areas of interest, and build a control room for communicating with influencers. The platform facilitates dynamic updates and custom filters according to different topics, enabling users to interact with relevant sources in a targeted manner – and significantly amplify the visibility of their news. In an era of information overload, iPress’s platform is truly refreshing as it enables users to streamline their focus on relevant sources and news, and achieve higher quality engagement with influencers through social reading.
Users can insert news, synchronize it with any website, make it viral through social networks, tag it by topic and thereby intercept and automatically reach influencer communities interested in specific topics. For each influencer ‘filtered’ for each sector, a dynamic profile is generated that cross-references data from Amazon about any books written by the influencer, and from Twitter, Facebook, Linkedin and Google+ related to their digital footprint. This provides a complete and dynamic profile of an influencer’s range.
From here, the future for iPress and the industry it services appears to be increasingly digital and interactive. As the startup solidifies its Italian base and continues its foray into new language markets, the potential for an even more interactive, targeted, and dynamic engagement with media sources and influencers increases. Despite being a young startup, the leaps it has already made – such as impressively mapping all of Italy’s main media – is an impressive testament of iPress’s commitment to pushing the boundaries of digital media interaction and communication.
Website: www.ipresslive.it
Twitter: @ipresslive
Facebook: iPressLIVE
Linkedin: iPressLIVE
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