The Fashion Revolution in Italy: 15 Innovative Startups Leading the Way

Italy has long been known for its fashion industry, with a rich history and culture of creating high-quality, stylish clothing and accessories. However, the fashion industry is also one of the most polluting and unsustainable industries in the world. Fortunately, a new generation of Italian startups is leading the charge in sustainable and innovative fashion. In this article, we will showcase 15 of the most interesting and exciting fashion startups in Italy.

Lampoo: The Luxury Marketplace for Second-Hand Fashion

Lampoo is a one-of-a-kind marketplace that specializes in authenticated second-hand luxury clothing and accessories. Founded by Enrico Trombini, Lampoo provides a sustainable and ethical alternative to fast fashion, while also making high-end fashion more accessible.

Mirta: The B2B Platform for High-End Wholesale

Mirta is a B2B platform that brings together a marketplace and an order management software for high-end wholesale fashion. Founded by Ciro Di Lanno and Martina Capriotti, Mirta provides a seamless and efficient platform for brands to connect with retailers, while also promoting sustainability and ethical practices.

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Gaia My Friend: The Social Network for Fashion Lovers

Gaia My Friend is a unique social network that connects fashion lovers from around the world. Founded by Arianna Pozzi, Gaia is like having a fashion-savvy best friend at your fingertips, providing fashion advice, product recommendations, and even virtual wardrobe styling.

Camicia On Demand: The Online Shirt Rental Service

Camicia On Demand is an online shirt rental service that provides washing, ironing, and weekly home delivery. Founded on the principles of sustainability and circular economy, Camicia On Demand provides an alternative to traditional retail, while also reducing waste and promoting a more sustainable fashion industry.

Parise: The Seller of Leather Bags

Parise is a seller of leather bags that combines traditional Italian craftsmanship with modern design. With a focus on high-quality materials and attention to detail, Parise offers a range of leather bags for men and women, all made in Italy.

Woowe: The Retailer of Footwear for the Whole Family

Woowe is a retailer of footwear for men, women, and children, with a focus on sustainability and ethical production. Founded on the principles of transparency and social responsibility, Woowe offers a range of stylish and comfortable footwear that is both eco-friendly and affordable.

Federico Cina: The Retailer of Luxury Fashion

Federico Cina is a retail apparel and fashion company that provides luxury fashion and clothing for men and women. With a focus on high-quality materials and craftsmanship, Federico Cina offers a range of sophisticated and elegant designs that are both timeless and contemporary.

LACE IT APP: The Online Shop for Sneakerheads

LACE IT APP is an online shop that specializes in sneakers and footwear products. Founded by Emanuele Diomande, Ismael El Moufid, and Mouhammed Aledjou, LACE IT APP provides a platform for sneakerheads to connect and discover new styles, while also promoting sustainable and ethical production practices.

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Atelier Vanìa: The Retailer of Designer Women’s Shoes

Atelier Vanìa is an online retailer of designer women’s shoes and sandals, with a focus on quality and comfort. Founded by Alfredo Vania, Atelier Vanìa offers a range of stylish and unique designs that are both elegant and practical.

Eretikos Iki: The Fashion Design Consultancy

Eretikos Iki is a fashion design studio that provides fashion design consultancy, training, and certification services. Founded by Barbara Fontana Ozawa, Eretikos Iki promotes sustainability and ethical practices in the fashion industry, while also offering expert guidance and support to fashion designers and brands.

Amalur: The Line of Sustainable Workwear

Amalur is a line of distinctive and sustainable workwear for women who are active in the world of work and interested in sustainable and social issues. Founded by Angiluz Serrano, Amalur offers a range of high-quality and stylish designs that are both functional and eco-friendly.

Feeling Felt: The Sustainable Fashion and Design Shop

Feeling Felt is a sustainable fashion and design shop that provides backpacks, bags, and sashiko collections. With a focus on sustainability and ethical production practices, Feeling Felt offers a range of unique and stylish designs that are both eco-friendly and affordable.

Royal Shopping: The E-Commerce Site for Home and DIY Products

Royal Shopping is an e-commerce site that offers a wide range of bathroom accessories, hardware, pet supplies, DIY, and household products. Founded on the principles of sustainability and customer service, Royal Shopping provides a convenient and reliable platform for all your home and DIY needs.

Cikis Studio: The Fashion Sustainability Consulting Firm

Cikis Studio is a business consulting firm that specializes in fashion sustainability courses, certifications, and training services. Founded by Serena Rebecca Moro, Cikis Studio promotes sustainability and ethical practices in the fashion industry, while also offering expert guidance and support to fashion brands and designers.

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Clutch-e Bag: The Retailer of Innovative Fashion Products

Clutch-e Bag is a retail apparel and fashion company that combines information technology, product design, and retail. With a focus on innovation and creativity, Clutch-e Bag offers a range of unique and stylish fashion products that are both functional and fashionable.


These 15 fashion startups in Italy are leading the way in sustainable and innovative fashion, promoting ethical and eco-friendly practices while also offering high-quality and stylish designs. From luxury marketplaces and B2B platforms to social networks and sustainable fashion shops, these startups are changing the fashion industry for the better. As consumers, we can support these startups by choosing sustainable and ethical fashion products, and by spreading the word about these innovative and inspiring companies.

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