Walkbase is a Finnish startup that provides in-store analytics and marketing solutions for retailers and airports to personalize the omnichannel customer experience. Their real-time system combines WiFi and beacon technology to measure and improve the impact of marketing on physical stores and personalize the in-store shopping experience. Founded in 2009 as a research project at Finland’s Åbo Akademi University, Walkbase has since become Europe’s leading in-store retail analytics provider. In this Startup Showcase, we will explore how Walkbase is revolutionizing the retail industry.
Introducing Walkbase
Walkbase is a startup that provides in-store analytics and marketing solutions to retailers and airports. The company was founded in 2009 as a research project at Finland’s Åbo Akademi University, which studied scalable cloud-based indoor positioning. Since then, Walkbase has become Europe’s leading in-store retail analytics provider. The company’s real-time system combines WiFi and beacon technology to measure and improve the impact of marketing on physical stores and personalize the in-store shopping experience.
Revolutionizing the Retail Industry
Walkbase is revolutionizing the retail industry by providing retailers and airports with the tools they need to personalize the omnichannel customer experience. By combining WiFi and beacon technology, Walkbase can measure customer behavior in physical stores and provide real-time data to retailers. This data can be used to optimize store layouts, improve product placements, and personalize the in-store shopping experience. Walkbase’s solution also enables retailers to measure and improve the impact of marketing on physical stores.
Personalizing the In-Store Shopping Experience
One of the biggest challenges retailers face is personalizing the in-store shopping experience. Walkbase’s solution makes it easy for retailers to measure customer behavior in physical stores and personalize the shopping experience. By analyzing customer behavior in real-time, Walkbase can provide retailers with insights into how to optimize store layouts, improve product placements, and personalize the in-store shopping experience. This can lead to increased sales and customer loyalty.
Analytics and Marketing Solutions for Retailers and Airports
Walkbase provides in-store analytics and marketing solutions for retailers and airports. Their solution enables retailers to measure and improve the impact of marketing on physical stores, personalize the in-store shopping experience, and optimize store layouts. Walkbase’s solution also enables airports to measure passenger flows and optimize airport layouts. With offices in Finland, the UK, and the US, Walkbase is expanding rapidly and providing innovative solutions to retailers and airports around the world.
Conclusion
Walkbase is a startup that is revolutionizing the retail industry by providing in-store analytics and marketing solutions to retailers and airports. By combining WiFi and beacon technology, Walkbase can measure customer behavior in physical stores and provide real-time data to retailers. Their solution enables retailers to measure and improve the impact of marketing on physical stores, personalize the in-store shopping experience, and optimize store layouts. With offices in Finland, the UK, and the US, Walkbase is expanding rapidly and providing innovative solutions to retailers and airports around the world. Check out their website and social media pages to learn more about Walkbase and how they are personalizing the omnichannel customer experience.
Website: http://www.walkbase.com/
Twitter: http://twitter.com/walkbase
Facebook: http://www.facebook.com/walkbase
LinkedIn: http://www.linkedin.com/company/walkbase
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