As businesses grow, maintaining a consistent brand identity across all digital platforms becomes increasingly challenging. Paris-based startup Specify offers a solution to this problem by collecting, storing, and distributing design tokens and assets, helping businesses to maintain a consistent and recognizable brand identity.
Revolutionizing Brand Identity Management
Specify was founded in 2018 by a team of four experienced designers, product managers, and developers. After two years of bootstrapping, Specify raised $1 million in pre-seed funding from 360 Capital, BPI Seed Ventures, and Seedcamp. The company now has over 1,000 international teams onboarded and is considered a category leader in DesignOps and Design Systems.
The Specify platform streamlines brand identity management by automating the collection, storage, and distribution of design assets. Specify’s Design Data Platform enables designers to create and manage design systems, while developers can access the design assets and implement them directly into their code. This integration between designers and developers helps ensure that the brand’s identity remains consistent across all digital channels.
The Specify platform is designed to help businesses of all sizes, from small startups to large enterprises. The platform is particularly useful for businesses with distributed teams, as it allows designers and developers to collaborate remotely and maintain consistent brand identity.
Simplifying the Design Process
Specify helps businesses to simplify the design process by automating the collection and distribution of design assets. This allows designers to focus on creating high-quality design assets, rather than managing the distribution of those assets. Specify also helps businesses to reduce design debt by ensuring that all design assets are up-to-date and consistent.
The Specify platform also provides valuable insights into how design assets are being used. This allows businesses to make data-driven decisions about which design assets to use in different contexts, improving the effectiveness of their digital marketing campaigns.
A Leader in Design Data Standards
Specify is also a member of the Design Tokens Community Group (DTCG), a community of designers, developers, and other stakeholders who are working to develop industry standards for sharing stylistic pieces of a design system at scale. As a member of the DTCG, Specify is helping to shape the future of design data standards and ensure that businesses can maintain consistent brand identity across all digital channels.
Specify is an innovative startup that is helping businesses to maintain consistent brand identity across all digital platforms. With its Design Data Platform, Specify streamlines the design process, reduces design debt, and provides valuable insights into how design assets are being used. As a leader in DesignOps and Design Systems, Specify is helping to shape the future of design data standards and ensure that businesses can maintain consistent brand identity across all digital channels.
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