OLAmobile is a marketing technology group that has been making waves in the mobile advertising industry since its inception in 2011. With a focus on mobile performance campaigns, the company has been able to specialize in user acquisition, concentrating on cost per acquisition (CPA) and cost per install (CPI) strategies. The company is headquartered in Luxembourg, but has offices in Portugal, Romania, Mexico, and Germany, with representatives in Israel and China.
Revolutionizing Mobile Advertising
OLAmobile’s platforms are designed to help advertisers promote their mobile apps and services, while providing publishers with a way to increase their mobile performance marketing profits. The company’s technology is driven by performance marketing algorithms that increase sales volume, user engagement, and profitability for both advertisers and publishers. The platforms offer reporting and campaign optimization capabilities to help advertisers reach quality users and valuable leads, ensuring that they only pay when they acquire a new customer.
Mobile Performance Campaigns
OLAmobile’s mobile performance campaigns focus on two main strategies: CPA and CPI. The CPA strategy is based on cost per acquisition, meaning advertisers only pay when they acquire a new customer. This makes it one of the most effective and profitable forms of advertising available for mobile apps and services. The CPI strategy is based on cost per install, meaning advertisers only pay when a user installs their app. This is a popular strategy for app developers who want to drive downloads and boost app store rankings.
Global Reach and Success
OLAmobile has over 100,000 publishers who drive an average of 5 billion clicks per month to mobile campaigns of over 600 mobile advertisers worldwide. This global reach has allowed the company to establish itself as a major player in the mobile advertising industry. OLAmobile’s focus on user acquisition and its use of performance-driven marketing algorithms has been a key factor in its success.
OLAmobile has been revolutionizing the mobile advertising industry with its innovative platforms and mobile performance campaigns. Its focus on user acquisition and cost-effective strategies have helped it establish itself as a major player in the industry. With its global reach and success, OLAmobile is poised for continued growth and success in the future.
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