Startup Showcase: Lemon Way – The Payment Institution Dedicated to E-commerce and Marketplaces

Lemon Way is revolutionizing the world of online payments with its white-label B2B platform, providing payment processing, wallet management, and third-party payment solutions for joint gifts, crowdfunding, e-commerce, car sharing, mobiles, and marketplaces. With a range of complementary regulation and management services, Lemon Way offers its clients real-time back-office operations, documentation, and fraud protection. Since its launch in 2007, the company has become the #1 French FinTech company, with a turnover of €11 million in 2017 and 4.4 million customer payment accounts opened in just four years.

Trusted by more than 1,000 European marketplaces and 11,000 e-merchants, Lemon Way generates an annual cash flow of €1.4 billion in 2017. The company is approved by the French regulator and licensed to operate in 30 European countries. With its headquarters in Paris, Lemon Way has a team of 85 professionals across six locations in Europe and plans to recruit 40 more people this year.

Mission: Empowering E-commerce and Crowdfunding Platforms

Lemon Way’s mission is to provide online marketplaces and e-commerce platforms with secure, user-friendly, and affordable payment solutions. The company’s white-label platform allows businesses to integrate Lemon Way’s payment and wallet management services into their own websites, offering their customers a seamless and secure payment experience. Lemon Way’s services comply with the EU’s anti-money laundering (AML) and know-your-customer (KYC) regulations, ensuring the security and integrity of the transactions.

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Lemon Way’s Services: Payment Processing, Wallet Management, and Fraud Protection

Lemon Way’s white-label platform offers a range of services tailored to the needs of e-commerce and crowdfunding platforms. These services include payment processing, wallet management, and third-party payment solutions. With its real-time back-office operations, Lemon Way allows its clients to monitor and manage their payment transactions efficiently. Lemon Way also offers a payment fraud detection system to protect its clients from payment fraud.

API Integration for Seamless Payment Processing

Lemon Way offers an API that can be integrated into its clients’ current payment systems, allowing them to take advantage of Lemon Way’s payment processing and wallet management services without disrupting their existing payment flow. The API integration makes the payment process seamless and user-friendly, allowing businesses to provide a hassle-free payment experience to their customers.

Lemon Way: The Only Independent Player in Its Market

Lemon Way is an independent financial institution that has been self-financing its growth since its inception. This makes the company the only independent player in its market, providing it with the freedom to operate in a flexible and innovative manner. Lemon Way’s focus on innovation and customer satisfaction has led to its success in the FinTech industry. The company’s commitment to providing secure, user-friendly, and affordable payment solutions has earned it a reputation as a trusted and reliable partner for online marketplaces and e-commerce platforms.


Lemon Way is a game-changer in the world of online payments, empowering e-commerce and crowdfunding platforms with secure, user-friendly, and affordable payment solutions. The company’s white-label B2B platform offers payment processing, wallet management, and third-party payment solutions, complying with EU’s AML and KYC regulations. With a team of 85 professionals across six locations in Europe, Lemon Way plans to expand its services to more businesses across the continent. Its innovative approach, commitment to customer satisfaction, and flexibility have made it the #1 French FinTech company.

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