In today’s digital age, consumers want a shopping experience that is seamless, convenient, and hassle-free. That’s where Reve comes in – the largest lifestyle marketplace in the Nordics, offering a unified and simpler shopping experience across millions of products from a unique portfolio of leading fashion brands. In this Startup Showcase, we take a closer look at Reve, its history, services, and how it has revolutionized the direct-to-consumer marketplace.
History and Overview
Reve was launched in 2014 by Andreas Wålm and Josep M. Nolla, with the goal of simplifying the direct-to-consumer marketplace. The company’s mission was to offer a unified and frictionless shopping experience across millions of products from leading fashion brands. Reve was a direct-to-consumer marketplace in which brands were onboarded to sell directly to consumers with no integration, making it easier for both brands and consumers.
In January 2018, Reve pivoted to a B2B model and launched a distributed commerce platform called “Reach”. This platform enabled brands and retailers to sell beyond their own properties without any technical integration, making it even easier for them to reach their customers. Through Reach’s purchase automation technology, brands could sell directly-to-consumers in a variety of surfaces, including marketplaces, display ads, social media, product listings, price comparison sites, content and blogs, live video streams, chat-bots, voice devices, and in-store PoS.
Services and Offerings
Reve’s main offering was its direct-to-consumer marketplace, which allowed consumers to shop from millions of products from leading fashion brands all in one place. This marketplace was simple to use and required no integration from the brands, making it easier for them to sell their products directly to consumers.
In January 2018, Reve launched its distributed commerce platform called “Reach”, which enabled brands and retailers to sell beyond their own properties without any technical integration. This platform was a game-changer for brands and retailers, as it allowed them to reach their customers more easily and efficiently.
Impact
Reve’s direct-to-consumer marketplace and distributed commerce platform have had a significant impact on the retail industry. By simplifying the shopping experience for consumers and making it easier for brands and retailers to reach their customers, Reve has revolutionized the direct-to-consumer marketplace.
Reve’s innovative approach to distributed commerce has also led to its acquisition by Tipser in January 2020. Tipser is a leading European distributed commerce startup operating with a $50M+ valuation. The acquisition of Reve has allowed Tipser to expand its reach and offer even more innovative solutions to brands and retailers.
Conclusion
Reve is a game-changer in the direct-to-consumer marketplace, offering a unified and frictionless shopping experience across millions of products from leading fashion brands. Its innovative distributed commerce platform has revolutionized the way brands and retailers reach their customers, making it easier and more efficient for them to sell their products directly to consumers. With its acquisition by Tipser, Reve’s impact on the retail industry is set to continue.
Website: https://reveapp.com/
Twitter: http://twitter.com/reveapp
Facebook: http://www.facebook.com/reveapp
LinkedIn: http://www.linkedin.com/company/r-ve
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