Startup Showcase: hyScore – Revolutionizing Ad Engagement Without Cookies

Revolutionizing online advertising through precise contextual targeting in a cookie-less world.

Meet hyScore, The Advertising Futurists

In the modern era of advertising, a Berlin-based startup, hyScore, is taking the industry by storm with its cutting-edge technology. With the diminishing effectiveness of traditional tracking techniques, hyScore is offering an ingenious solution: precise contextual targeting that operates effectively in a cookie-less environment. This startup is bridging the gap between advertisers and publishers, ensuring brand-safe campaigns reach the most relevant audience.

Elevating Campaign Effectiveness

HyScore’s innovative solution transcends the standard Industry Advertising Bureau (IAB) categorization and simplistic keyword matching. By leveraging advanced Machine Learning (ML) and Natural Language Processing (NLP) algorithms, the company has engineered a system to accurately analyze content efficacy across various platforms down to specific URLs. This revolutionary approach allows advertisers to create dynamic segments, undertake specific topics for real-time ad messages, and deliver superior performing segments to increase return on investment and consumer engagement.

Going Beyond Cookies: The New Normal

In an era of ever-tightening privacy regulations and growing public concern over data privacy, traditional methods of advertising tracking like cookies are becoming less effective and increasingly criticized. But hyScore is thinking beyond cookies and user consent. They are leveraging AI and NLP to navigate the restrictions of the contemporary digital landscape, thereby ensuring that even in a highly restricted data world, advertisers can reach their target audience effectively and unobtrusively.

Powered by Industry Veterans

What sets hyScore apart is its team. The founders and the executive team have impressive backgrounds, with experience from renowned companies like AdScale, Amobee (Singtel), Stroeer, JobScout, ClipKit, Ogury and others. They bring a wealth of knowledge and proficiency in Artificial Intelligence, Digital Media, AdTech and MarTech Technology, ensuring that hyScore remains at the cutting edge of the rapidly evolving advertising industry.

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With its innovative approach and industry expertise, hyScore has swiftly established itself as a key player in the future of advertising technology. After rigorous customer development, the team has refined its ML and NLP algorithms, demonstrating significant results for the hyper-growth contextual advertising market. In this partnership-centric approach, hyScore continues to collaborate closely with advertisers, agencies, and platforms to enhance performance and create a win-win scenario for all stakeholders.




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