Enreach is a digital advertising company that specializes in first-party audience data management platform (DMP) with integrated end-to-end audience-targeted campaign planning, optimization, and reporting. Their innovative solutions have helped digital publishers create audiences that make sense to advertisers, reaching the right people at the right time, and boosting publisher revenue.
First-Party AudienceDMP
Enreach’s first-party audience DMP collects valuable data about customers’ behavior and online activity. With this data, publishers can create customized audience segments to target specific ads and optimize campaigns. Enreach’s DMP integrates market research data with behavior and semantic online data to create audience profiles that enable targeting selected audiences.
Targeted Campaign Planning, Optimization, and Reporting
Enreach’s solutions enable targeted campaign planning, optimization, and reporting. This means that advertisers can reach the audience they really want to target, and publishers can achieve better yield. Enreach’s state-of-the-art data fusion and semantic technology enable them to deliver data-driven insights and campaign recommendations. Advertisers can easily create customized campaigns with pre-set parameters for targeting, frequency capping, and budgeting. They can also use Enreach’s optimization tools to make real-time adjustments to campaigns, ensuring optimal performance.
Innovative Solutions for Publishers and Advertisers
Enreach’s solutions are developed in collaboration with publishers and media agencies. They understand the needs of publishers and advertisers alike, and their solutions are designed to help both parties succeed. With Enreach, publishers can sell audience inventory to advertisers and agencies, while advertisers can reach the people they really want to target. Enreach’s solutions have helped digital publishers achieve 2 to 4 times better yield, and their innovative approach to targeted advertising has made them a leading player in the industry.
Conclusion
In conclusion, Enreach’s first-party audience DMP and end-to-end audience-targeted campaign planning, optimization, and reporting tools have made targeted advertising easy and effective. Their state-of-the-art data fusion and semantic technology provide valuable insights and recommendations, helping advertisers and publishers succeed in the digital advertising space.
Website: http://www.enreach.me/
LinkedIn: https://www.linkedin.com/company/enreach/
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