Startup Showcase: CleverMiles Empowers Safe Drivers with Rewards

Connecting Cars, Cloud Computing, and Big Brands

In the era of connectivity and innovation, CleverMiles, an Irish startup based in Dublin, is transforming the driving experience for the 18- to 30-year-old demographic. By leveraging a cloud-computing platform and an app that connects cars to the internet, CleverMiles enables users to earn rewards for driving safely. With a focus on creating CleverDrivers, the platform educates users on safe driving practices while offering exciting rewards from leading brands. Join us as we explore the ingenious solutions offered by CleverMiles in fostering safe driving habits.

Rewarding Safe Driving with CleverPoints

CleverMiles operates as a rewards platform tailored for the 18- to 30-year-old demographic. Users earn CleverPoints by demonstrating safe driving habits, which can then be redeemed for rewards across six categories, including technology and travel. To capture driving behavior data, a small wireless device is connected to each user’s car, transmitting information about their driving style via GPS/GPRS to their CleverMiles account. Users can access this information by logging into their account online or via the app, providing them with valuable insights into their driving habits and areas for improvement.

Educating and Empowering Safe Drivers

CleverMiles goes beyond rewarding safe driving by actively educating and empowering users to become safer drivers. Through a series of CleverTips and informative videos, the platform equips drivers with the knowledge and guidance they need to enhance their driving skills. By promoting safe driving practices, CleverMiles aims to make safe driving the new social norm for the targeted demographic. Furthermore, users can compare their driving performance against their Facebook friends or any other CleverDriver worldwide, fostering healthy competition and encouraging positive driving behaviors.

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Powering Advertising and Brand Engagement

CleverMiles has built its platform to create an ecosystem where big brands can connect with the CleverDriver community. Companies such as Samsung, Hyundai, Vodafone, and Microsoft leverage the platform to specifically target users with tailored advertising campaigns. This unique approach allows brands to engage with their target audience directly and reward them for their safe driving habits. By driving brand engagement through rewards and incentives, CleverMiles strengthens the connection between users and leading brands, promoting a positive and safety-focused driving culture.

Join the CleverDriver Community and Drive Towards a Safer Future

CleverMiles is on a mission to transform the driving habits of the 18- to 30-year-old demographic, making safe driving the new social norm. By combining cloud-computing technology, connectivity, and brand engagement, CleverMiles empowers users to become CleverDrivers while earning exciting rewards. Join the CleverDriver community, embrace safe driving practices, and contribute to reducing accidents and road deaths globally.


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