Key Takeaways:
- TrueLinked is a start-up based in Hovedstaden, Denmark, aiming to revolutionise Human Resources in the classical music industry.
- The company has a unique focus on one niche industry at a time, bringing the untapped potential of social, network and career data to provide solutions.
- The first vertical is opera and classical music with the plan to eventually expand into other verticals.
- TrueLinked’s merger with Operabase is set to make it the leading infrastructure in this domain.
Is there a burgeoning revolution in the Human Resources domain of the classical music industry? The start-up TrueLinked, hailing from Copenhagen, Denmark, certainly thinks so. Established in 2013 by Jan Pilgaard Carlsen and Sune Hjerrild, the company is committed to shifting paradigms within the Performing Arts segment, primarily focusing on the sphere of opera and classical music.
The classical music industry often finds itself contending with lengthy and expensive processes when it comes to hunting for adept and specialised talent. TrueLinked aims to become the lifeline of this underserved industry by creating an infrastructure that adds transparency and utilises the potential of networking and career data.
What sets TrueLinked apart is its unique strategy of focusing on one niche market at a time. Unlike competitors who operate on extensive generic “social networks”, TrueLinked believes in delving into the intricacies of each specific market. This focus allows them to cater the largely untapped and highly specialised market of opera and classical music, creating a consolidated platform for the four big A’s – Artists, Agents, Arts Organisations, and Audience.
Moreover, TrueLinked’s recent acquisition of Operabase, the world’s leading provider of opera performance data, has bolstered its position within the industry. This merger equips TrueLinked to provide more comprehensive solutions for the classical music HR problems, thereby positioning them as a reliable market leader.
Moving forward, TrueLinked is set to become synonymous with a revolution in the classical music landscape. The company has shown promising flare, with bookings already exceeding $1.3M and a blossoming community of over 4700 members. The future certainly appears bright for this innovative start-up and the industry it aims to serve. With plans to expand into other verticals, TrueLinked could continue its trajectory of being a crucial industry solution and redefine Human Resources approaches across the broader spectrum of Performing Arts.
For more information on TrueLinked, check out their website at www.truelinked.com or connect with them on Twitter, Facebook, and LinkedIn.
Want to amplify your startup’s story? EU Startup News is your launchpad to reach startup founders, investors, and C-level execs across Europe. Discover our tailored promotional strategies such as Sponsored Articles and Partnerships. Click here to learn more or contact us directly at [email protected]. Join us, and let’s make your startup the talk of Europe!
