Key Takeaways:
- Babbel, the Berlin-based startup, is revolutionising global communication with its top-notch language learning app.
- Established in 2007, Babbel is the world’s first language learning app and is currently a leader in the online language learning industry.
- Babbel offers 14 different languages and its effective game mechanics keep learners engaged, with the average use exceeding more than 12 months.
- The app offers a practical and effective approach to language learning, with a focus on real-world topics.
- It has been recognised as the most innovative education company of 2016 by Fast Company Magazine.
Globalisation has blurred the boundaries of communication and language learning today is no more confined to classrooms or textbooks. Enter Babbel — the Berlin-based EdTech startup that is reshaping the way we learn languages. Founded in 2007 by Lorenz Heine, Markus Witte, and Thomas Holl, Babbel embodies the cutting-edge in language learning, claiming the title as the world’s first language learning app.
Over the years, Babbel has achieved international success with millions of active subscribers and has been recognised as the world’s number one innovative company in education. Their offerings encompass 14 different languages, all accessible with just a few taps on a smartphone. The efficiency of learning with Babbel is remarkable, with 73% of their users reporting being capable of carrying out a simple conversation in their new language within five hours of using the app.
Babbel’s uniqueness and appeal go beyond the sheer number of languages it offers. The core differentiator is the meticulously designed courses. Babbel employs an effective game mechanics structure that keeps learners hooked, adapting seamlessly into daily routines. The lessons are chipset-sized, focusing on everyday scenarios. Topics range from introducing oneself, ordering food, making travel arrangements, and more. This approach has resulted in an impressive user retention record, with an average learner sticking with Babbel for more than 12 months.
Unlike many other language apps, Babbel’s course creation draws on the expertise of a dedicated team of education experts, linguists, and language teachers. Each course is crafted specifically for each language pair ensuring relevance and effectiveness of content. This personal touch to the language learning process sets Babbel apart in the competitive e-learning industry.
Looking to the future, Babbel continues to position itself as a leader in the language learning industry. With its innovative approach, and as global communication and language learning continues to evolve, Babbel is well-poised to leverage this burgeoning demand.
Babbel has already set a high benchmark in revolutionising language learning and globally, the demand for language learning apps is expected to surge as more people seek to break language barriers and engage in global communication. With its tailored courses and efficient learning interface, Babbel is well set to be at the forefront of this development. Check out their journey at their website, or engage with them on Twitter, Facebook and LinkedIn.
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