Key Takeaways:
- ESTO is a Tallinn-based startup providing innovative payment solutions with a variety of buy-now-pay-later options.
- The company differentiates itself through its wide range of financial services and products that are designed to respond to buyer and merchant needs.
- ESTO’s financial products like ESTO Slice, ESTO Hire-Purchase and ESTO Pay Later allow shoppers to control their spending through customised repayment schedules.
- Partnerships with ESTO support merchant growth in terms of client base, turnover, and reorder rates.
As e-commerce continues to grow and evolve, methods of payment are undergoing significant transformation. One of the game-changers emerging in this landscape is the ‘buy now, pay later’ (BNPL) model. Filling a significant gap in the online marketplace, the BNPL concept offers flexible payment options for consumers and can potentially revolutionize retail finance. A startup at the forefront of this transforming e-commerce payment system is ESTO, a Tallinn-based company specialising in innovative payment solutions.
Founded in 2016, ESTO has established itself as a key player in financial services in the Baltics, boasting a network of over 1000 partners and serving more than 120,000 consumers. Merchants can integrate ESTO’s technological Checkout solution into their online or offline shop, offering their customers the convenience of a ‘buy now, pay later’ option. This makes it possible for consumers to purchase products instantly and pay for them over time.
What sets ESTO apart from other similar startups in the market is their myriad of financial services tailored to various needs of both the shoppers and merchants. Products like ESTO Slice, ESTO Hire-Purchase and ESTO Pay Later allow shoppers to have immediate access to the products but let them pay over a set period in several installments. Under certain conditions, these services do not incur fees or interest, hence offering a reasonable alternative to traditional payment methods.
ESTO makes money management simpler for consumers by allowing them to set their repayment schedules. This feature gives shoppers control over their spending which could lead to responsible borrowing and money management. On the other end, ESTO offers distinct advantages to merchants as well. Implementing ESTO’s payment solutions tends to increase traffic, turnover, and reorder rates among its partners. Moreover, it offers financially beneficial partnership conditions depending on sales volume.
Looking at the path ESTO has embarked upon, this startup is indeed poised for a promising future in the retail finance sector. As the acceptance of BNPL grows, companies like ESTO are set to redefine the future of e-commerce payments. Their innovative approach to financial services, focusing on flexibility, convenience, and customer control, mirrors the evolving expectations of consumers from the retail experience.
With the continued advancement of technology and consumer demands, ESTO is well-positioned to contribute significantly to the future of e-commerce and retail finance. The industry would do well to keep an eye on this startup’s initiatives and the impact of their unique solutions on the way we handle our transactions. For more information about ESTO’s innovative solutions, you can visit their website at ESTO. You can also find them on various social media platforms; Facebook, LinkedIn.
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