Key Takeaways:
- Besedo showcases innovation in the online marketplace through Trust & Safety and Content Moderation services.
- The company combats fraud and improves content quality, resulting in enhanced user experience.
- Incorporates both manual moderation and automated tools to curtail fraudulent activities.
- Merged with ioSquare, a French tech company, to leverage advanced machine learning and natural language processing techniques.
Founded in 2002 by Jesper Lillieskold, Stockholm-based startup, Besedo, is redefining the online marketplace experience. Serving online marketplaces worldwide with their Trust & Safety and Content Moderation services, Besedo endeavors to maintain the integrity of user interactions and eradicate fraudulent activities. As digital platforms continue to flourish, this is pushing Trust & Safety to emerge as an integral frontier in online marketplace innovation.
With their deep-rooted expertise in the sectors of classifieds, content, dating, and the sharing economy, Besedo continuously analyzes patterns and trends to stay ahead of scammers. Their methodology seamlessly combines human proficiency and automation for an optimized response to fraudulent behavior, thus helping online marketplaces deliver better user experiences.
Besedo’s distinguishing capabilities lie primarily in their adeptness at balancing manual moderation and automation tailored to their clientele’s requirements. Their recently released tool, Implio, emphasizes this approach by leveraging automation to streamline operations. Moreover, Besedo harnesses a globally distributed workforce, boasting of 500 employees across Sweden, Malta, Colombia, Malaysia, and Romania, broadening their cultural understanding and enhancing their ability to combat fraud effectively.
In 2016, Besedo took an essential step towards enhancing their services by merging with ioSquare, a French tech developer specializing in automating content moderation and complex workflows. This integration has enabled Besedo to adopt state-of-the-art machine learning and natural language processing techniques, further amplifying the quality and impact of their services.
The future of Besedo spells continuous growth and expansion as they pioneer the integration of Trust & Safety within the online marketplace ecosystem. Their unique multi-faceted approach, characterized by innovative tools, strategic collaborations, and deep understanding of the space, prepares them to safeguard online platforms against evolving threats.
With the rise in online interactions, services like those provided by Besedo are increasingly vital. Not only do online providers need to ensure functionality and user-friendliness, but they must place equal importance on user safety and trust. As Besedo continues to innovate and adapt, it’s apparent that Trust & Safety is indeed the new frontier in online marketplace innovation. Get more insight about Besedo via their website, Twitter, Facebook, and LinkedIn.
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