Key Takeaways:
- SelStor is the second largest self storage operator in the Nordic region, operating in Denmark, Sweden and Finland.
- Established in 2006 by an experienced team that helped Shurgard Europe become a market leader.
- The flash storage, market research and security industries are increasingly lucrative and pivotal in the European startup landscape.
- Plans for expansion with up to seven new sites by the end of the year.
As the startup landscape in Europe continues to grow and diversify, the increased demand for storage spaces, particularly in the Nordic countries, has stood out as an emerging trend. At the forefront of this growth is SelStor, a Stockholm-based company specializing in self-storage. Founded in 2006, SelStor quickly established itself as a force to be reckoned with. Today, it stands as the second largest self-storage operator in the Nordic region.
SelStor was formulated by a team of experienced professionals, including Michael Fogelberg, Patrick Metdepenninghen, Åke Fogelberg and Grana International, who were all instrumental in the establishment and success of Shurgard Europe. Their history and proven track record in the industry lent credibility and trust to SelStor from its inception. Notably, in December 2012, SelStor was acquired by the Danish Pelican Self Storage, amplifying its reach and resources even more.
The startup’s strengths lie in its expansive presence in the region and its comprehensive storage solutions. With 20 facilities spread across Denmark, Sweden and Finland, SelStor caters to the growing needs of customers across various industries that require secure and accessible storage. Additionally, SelStor is not just about space; their services also cover flash storage, market research and security, providing customers with a rounded and complete package.
Along with its wide market reach and diversified services, the startup also has ambitious expansion plans. With an expectation of expanding with seven more sites by the end of the year, SelStor is poised to further cement its position in the market. This projected growth not only highlights the potential and demand in the self-storage sector, but also signifies the company’s robust growth strategy.
In conclusion, SelStor is presenting an attractive opportunity in the European startup realm. As urbanisation and demand for storage continue to increase, companies like SelStor with strong operational capacities, diverse services and significant market presence will likely flourish. Moreover, SelStor’s growth strategy underscores the company’s ambition, signalling promising prospects for both the startup and the self-storage industry.
For more about SelStor, visit their website and follow them on Twitter.
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