Could a Netflix-style broadcasting be the future of the online media industry, particularly in the fashion world? That’s the question being explored through the innovative approach of Amsterdam-based startup, This is Fashion. This flavorful blend of media and entertainment, publishing, video advertising, and video-on-demand businesses aims to change how fashion aficionados interact and consume fashion content.
This Is Fashion, a rising star in the startup world, delivers a digital fashion library at the fingertips of its audience; a rich media cornucopia that allows users to browse through Catwalks, Magazines, Films, Books and Look-books dating back to the early 1800s. The company’s goal is to become the international standard in fashion broadcasting and archiving, creating a paradigm shift in how fashion-related content is delivered and how consumers engage with it.
Key Takeaways:
- Boom of Netflix-style fashion broadcasting through startups like This Is Fashion.
- Shifts in consumer behavior and interaction with fashion content.
- Offerings from This Is Fashion include Catwalks, Magazines, Films, Books and Look-books from the early 1800s to the present.
- This Is Fashion is leading the trend in international fashion broadcasting and archiving.
- The startup plans to enhance its revenue models with print advertising and data analytical solutions in the future.
The primary differential that This Is Fashion has over other startups in the media and entertainment industry is its unique content delivery system. Through a user-friendly application, users can access a vast library of fashion content across multiple languages and devices. This Is Fashion offers more than just fashion; it provides a rich, immersive visual journey through fashion history while simultaneously providing fresh inspirational content. It’s more than a fashion library – it’s a living, breathing fashion archive that evolves with its audience.
The subscription-based revenue model, similar to that of Netflix, coupled with their plan to supplement their income with enhancements to print advertising and data analytical solutions, sets This Is Fashion apart. Not many startups can boast of their ability to combine the past, present, and future of fashion content as cohesively and innovatively as This Is Fashion.
Moving forward, the future of This Is Fashion and the industry it inhabits looks exceptionally promising. The startup’s innovative approach to monetizing and delivering fashion content has already caused a buzz in the fashion tech world. With its impending pre-crowdfunding stage, the startup is prepared to meet investors’ expectations while pushing the boundaries of what’s considered the norm in fashion broadcasting.
If you wish to stay updated on their future endeavors, or you are interested in becoming an investor, you can explore their website at thisisfashion.tv or you can follow them on their social media platforms; Twitter at thisisfashiontv and Facebook at thisisfashiontv.
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